International Workshop on
“How Does East Asian Philosophy Influence Consumerism and Marketing Strategy in the Non-East Asian World?”
12-14 October 2018, Dalian, China
Early Bird Registration Due: 25 September, 2018
Submission Deadline: 31 August, 2018
A two-day workshop will be held at The School of Business Administration, Dongbei University of Finance and Economics (address: 217 Jianshan St., Shahekou Dist., Dalian, Liaoning, China), 20-21 October 2018. The purpose of this workshop is to invite authors planning submissions to the Special Issue on “How Does East Asian Philosophy Influence Consumerism and Marketing Strategy in the Non-East Asian World?” in International Marketing Review (IMR), to present their abstracts/full papers. Doing so ensures them a better chance of receiving feedback and constructive comments from peer researchers and special issue guest editors. Moreover, all researchers in the area of international marketing are more than welcome to attend and disseminate their knowledge. Abstracts/full papers for this workshop should be submitted to: [log in to unmask] Authors of accepted papers will be given 15-20 minutes for presentation. This will be followed by a 5 to 10 minute discussion period. Rejection of an abstract or a full paper for presentation at the workshop does not mean that authors cannot submit to the Special Issue.
v Organizing Co-chairs:
Chuang Zhang, Dongbei University of Finance and Economics, [log in to unmask]<mailto:[log in to unmask]>
Michael R. Hyman, New Mexico State University, [log in to unmask]<mailto:[log in to unmask]>
Wenkai Zhou, University of Wisconsin-Green Bay, [log in to unmask]
Zhilin Yang, City University of Hong Kong, [log in to unmask]
v Organizers
School of Business Administration, Dongbei University of Finance and Economics
Research Center for Marketing and Distribution (RCMD), Dongbei University of Finance and Economics
v Aims
--> Meet and share research in “How Does East Asian Philosophy Influence Consumerism and Marketing Strategy in the Non-East Asian World?” with Special Issue guest editors and other researchers
--> Enable authors to present, discuss and receive feedback on their papers prior to final submission to the Special Issue
--> Improve the quality of papers and ultimately maximize authors’ chances of final acceptance in the Special Issue
v Topics
The workshop is in line with topics of the aforementioned IMR Special Issue, and many of the diverse topics suitable for the Special Issue may include, but are not limited to, the following possibilities:
East Asian philosophies and their impacts on non-East Asian consumer behavior:
(1) Past and current consumer responses of non-East Asian audiences to traditional East Asian philosophies (e.g., Confucianism, Buddhism, Neo-Confucianism), and how their decision processes are influenced by East Asian philosophies
(2) Unrecognized adoptions of Eastern values by non-East Asian consumers: Does the source matter?
(3) How events (e.g., financial crisis) might boost the favorability of East Asian values among non-East Asian consumers
(4) How East Asian philosophies (e.g., conservative spending) induce non-East Asian consumers to engage in socially desirable marketing behaviors (e.g., sustainable consumption)
(5) How East Asian philosophies (e.g., utilitarianism and harmony) influence non-East Asian consumers’ understanding of key marketing elements (e.g., brand perceptions)
(6) How non-East Asian consumers respond to ads depicting East Asian values
(7) How differences between East Asian and non-East Asian consumers’ needs affect consumer behavior
East Asian philosophies and their influence on marketing strategies in non-East Asian countries:
(1) How East Asian philosophy influences international/global marketing management strategies (e.g., standardization vs. adaptation; globalization vs. localization) in the non-East Asian countries
(2) Potential benefits of applying traditional East Asian philosophy to non-East Asian marketing practice
(3) Cross-cultural studies on the known and unknown reciprocity between East Asian and non-East Asian marketing theory and practice.
(4) How East Asian philosophy informs strategic market entry (e.g., exporting, contractual agreements, strategic international alliances, direct foreign investment)
(5) How East Asian philosophy informs innovation and new product development
(6) How East Asian philosophy shapes channel-of-distribution structures (e.g., Japanese distribution structure) and the implications for non-East Asian countries
(7) Efficacy of East Asian marketing ethics on non-East Asian marketing practice
(8) Isomorphism of consumption and marketing practices between East Asian and non-East Asian markets
(9) Effect of institutional distances (e.g. normative, cultural cognitive) between East Asian and non-East Asian societies on marketing theory and practice
(10) How East Asian philosophy facilitates positive sales outcomes in non-East Asian countries
(11) How non-East Asia marketing practitioners in channel relationships with East Asian business partners are influenced by sentiment, reason, and law.
v Submission
Abstracts/full papers should be submitted to [log in to unmask] All submissions must be written in strict accordance with the format requirements of the paper or abstract template. Submissions that do not meet the format requirements will not be accepted. Authors are required to provide their contact information including name, address and the topic this submission fits into, consumer behavior or marketing strategies. All submissions will be reviewed by the organizing co-chairs and acceptance will be based on the relevance of papers to topics of the IMR Special Issue and its contributions to theory, research and/or implications. Presentation priority will be given to full papers over abstracts, and abstracts that show near completion of the study over abstracts that are still in the early stages. By submitting an abstract/full paper, at least one of the authors agrees to attend this workshop if the work is accepted. Authors who wish their paper to be considered for publication in the IMR Special Issue may so indicate on the cover page, but still need to submit their paper through the IMR website online submission system (before the November 23rd 2018 deadline).
v Registration
Please fill in and send the registration form to [log in to unmask] before 30 September 2018. Please access the registration form at http://sba.dufe.edu.cn/IMR-IW.
You need to choose one of the following methods for payment of the registration fee:
1. You can also make your payment by bank transfer. Here is the bank transfer information:
Account Name/Bank Holder Name:
Account Number:
Bank Name:
The transfer should be noted as follows: attendee name + workshop.
2. On-site registration and payment (Kindly note that, if you select this method, there is no discount, and an on-site invoice may not be available).
Registration fee listed below includes the workshop proceedings, access to all sessions, coffee break, lunch during the conference (October 20, 21) and dinner during the conference (October 20).
Registration Fees List
Early Bird
(Paid by 30 September, 2018)
Normal Registration
(Paid from 30 September to 19 October , 2018)
General Attendee
1000 RMB or 160 USD
1500 RMB or 240 USD
Full-time Student
600 RMB or 100 USD
800 RMB or 130 USD
* Students need to provide a certificate issued by the university.
v Important Dates and Deadlines
-Abstracts/full papers submission due: 31 August 2018
-Notification of acceptance: 10 September 2018
-Early bird registration: 25 September 2018
-For inquiries, please contact Email: [log in to unmask]
Tel: (86)0411-84710440
More information is available at http://sba.dufe.edu.cn/IMR-IW.
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