Greetings.
Taking into account that the fields of international business and international marketing still use the same old theories and models repeatedly, which, in turn, has made the research somewhat replete with recycled research, there are some attempts to develop new theoretical models/measures, which could be used as theoretical lens in future research.
Some of them are
1. Masstige Model and Measure , Published online on 7th July, 2018 in European Management Journal, Impact factor 2.45.
(useful for international marketing, brand management etc).
Access Link-
2. Toward a New Model for Firm Internationalization (CPP Model )-. published online on 11th July, 2018.
Canadian Journal of Administrative Sciences, IF 0.7.
Access Link
3. MASS PRESTIGE VALUE AND COMPETITION, International Business Review, Published on 7th March, 2018.
4. Toward a 'MASSTIGE THEORY AND STRATEGY , European Journal of International Management
Thank you very much,
JUSTIN PAUL
Phone: +1 787 637 6463
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2018 Journal Articles:
