Hosted by Georgia State University

September 12-15, 2018

Atlanta, GA

Conference Program


Wednesday, September 12


4:00pm          Registration Opens

6:00-              Opening reception

8:00pm          Welcome Remarks

S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair, Executive Director CIBER, CIMaR Co-Founder, Georgia State University

Catherine Axinn, CIMaR Co-Founder, Ohio University

Farrah Bernardino, Managing Director, GSU-CIBER

Daekwan Kim, CIMaR 2018 Chair, Florida State University

Ilke Kardes, CIMaR 2018 Co-chair, Valdosta State University



Thursday, September 13

8:00-8:30am            Morning Coffee


8:30am-4:00pm      Registration 


8:30-10:00am          Plenary Session

Keynote: Ahmet Bozer, Former President – International, The Coca-Cola Co. (ret.)       


10:00-10:30am         Coffee Break


10:30am-12:00pm   Parallel Sessions A


Parallel Session A1

Track: Branding

Session Chair: Ilke Kardes, Valdosta State University


Can marketing mix standardization enhance brand equity? A triadic look at international brands

Ayşegül Özsomer, Koç University; Müge Güzel, Koç University; Burcu Sezen, Özyeğin University


How do advertising and distribution exposure create brand value? Differences for domestic and foreign brands in China

Martin Heinberg, University of Leeds; H. Erkan Ozkaya, California State Polytechnic University, Markus Taube, University of Duisburg-Essen & Nankai University


The role of global social identity in the social media content strategy of a global brand

Mikayla Meehan, Hongzhi Gao, both Victoria University of Wellington


Does use of culture-specific social cues in brand elements & marketing help to influence consumer purchase intention?

Kubilay Ozkan, Georgia State University


Parallel Session A2

Track: Consumer Behavior

Session Chair: Linda Hui Shi, University of Victoria


Effects of the global convergence of consumer spending on market concentration and firms’ market shares

Ayse Ozturk, University of Tennessee at Chattanooga; S. Tamer Cavusgil, Georgia State University


Perceptions of personal risk in tourists’ destination choices: nature tours in Mexico

Gregory E. Osland, Robert Mackoy, Marleen McCormick, all Butler University  


Online consumer reviewing across international borders

Wolfgang Messner, University of South Carolina


Online review helpfulness in a multinational context

Sevincgul Ulu, Omer Cem Kutlubay, Serdar Yayla, Sengun Yeniyurt, all of Rutgers University


12:00-1:30pm           Lunch


1:30-3:00pm             Parallel Sessions B


Parallel Session B1

Track: Entrepreneurship

Session Chair: Bryan Jean, National Chengchi University, Taiwan


Motivating entrepreneurial activity: Do human capital and corruption matter?

Charles (Chuck) Bryant, Florida Institute of Technology; Rajshekhar (Raj) G. Javalgi, Cleveland State University


The effects of entrepreneurial innovation and institutional support on export performance: Evidence from emerging market firms



Jing Song, Southwest Jiaotong University; Linda Hui Shi, University of Victoria; Jianping Li, Southwest Petroleum University; Yinghong (Susan) Wei, TX A&M International University


The role of dynamic capability in international entrepreneurial opportunity recognition: Discovery, creation, and serendipity

Linda Hui Shi, Wade Danis, both University of Victoria


Entrepreneurial internationalization in renewable energy industry; the effect of firms’ resources, networks, business models, and commercialization 

Meysam Zolfaghari, EAE Business School



Parallel Session B2

Track: Emerging Markets

Session Chair: Catherine Axinn, Ohio University


Internal branding and export performance in emerging markets

Katharina Maria Hofer, Johannes Kepler University Linz


MNEs’ dominant logic and responsiveness in emerging markets

Ulf Elg, Lund University; Pervez Ghauri, Birmingham Business School


Consumption patterns of middle class in an inflation boosted emerging market: An investigation of Turkish consumers

Asude Yasemin Zengin, Aksaray University; Erin Cavusgil, University of Michigan- Flint



Conspicuous consumption in a sample of emerging markets: An integrated review and propositions

Elena Poliakova, Georgia State University


3:00-3:30pm            Coffee Break


3:30-5:00pm            Parallel Sessions C  


Parallel Session C1

Track: Firm Capabilities

Session Chair: Seyda Deligonul, St. John Fisher College


The effect of platform and web capability on SMEs’ export marketing capabilities and performance

Ruey-Jer " Bryan" Jean, National Chengchi University, Taiwan; KyuYeong Choi, Florida State University



Overseas market learning capabilities of emerging market firms: Does foreign equity make a difference?

Yuanyuan Li, Rutgers University


Institutional differences, foreign ownership modes, marketing capabilities and domestic technological catch-up: evidence from India

Ziko Konwar, Leeds University


The influence of exploitation, exploration, and ambidexterity on international small and medium-sized enterprises’ firm performance

Lixun Su, Annie Cui, both West Virginia University; Saeed Samiee, University of Tulsa; Shaoming Zou, University of Missouri



Parallel Session C2

Track: Measurement

Session Chair: Peter Magnusson, University of Alabama


Scale development of impacts of events: Kirkpinar oil wrestling festival

Pınar Yürük Kayapınar, Namık Kemal University; Ayşe Akyol, Trakya University; Gülhayat Gölbaşı Şimşek, Yıldız Technical University


Measuring industry globality and firm preparedness to internationalize: A strategic framework

Vanessa Pilla Bretas, Renata Fernandes Galhanone, Thelma Valéria Rocha, Frederico Araujo Turolla, all PMDGI - ESPM – SP; Jefferson Ricardo Galetti, UFRJ


Self-country connection: Development and validation of a scale

Sergio Garrido Moraes, Vivian Iara Strehlau, Julio César Bastos de Figueiredo, all ESPM - Escola Superior de Propaganda e Marketing


















Friday, September 14

8:00-8:30am            Morning coffee


8:30-10:00am          Plenary Session

Keynote: Constantine Katsikeas, Editor-in-Chief, Journal of             International Marketing, University of Leeds


10:00-10:30am         Coffee Break


10:30am-12:00pm   Parallel Sessions D  


Parallel Session D1

Track: Global Products and Advertising

Session Chair: Daniel C. Bello, Georgia State University


Assessing the financial value of global product launches

M. Berk Talay, University of Massachusetts Lowell; Janell D. Townsend, Oakland University; Michael Obal, University of Massachusetts Lowell; M. Billur Akdeniz,

University of New Hampshire


Exploring effects of dual language labeling: An eye tracking approach

Sabrina Heix, Hartmut Holzmueller, both of TU Dortmund University


Incorporating anthropomorphism and metaphors into advertising for the purpose of understanding consumer’s coping processes of alleviating animosity

Peter Magnusson, Hyeyoon Jung, both of University of Alabama


Analysis of advertisement effectiveness on functional, cognitive and genetic

responses of subjects exposed to different advertisement content: Determination of long-term memory markers and memory transcription network mesh

Çağatay Akdoğan, Ayşe Akyol, Oğuzhan Doğanlar, Çetin Hakan Karadağ, Zeynep Banu, all of Trakya University



Parallel Session D2

Track: Value Chain

Session Chair: Nizam Aydin, Suffolk University (ret.)


Coping with supplier-related disruptions: the roles of power asymmetry, market volatility, and response strategies

Chun Zhang, University of Vermont


Catch-up innovation in emerging market multinational corporations

Li Chen, Shaoming Zou, both University of Missouri; Hui Xu, Nankai University




How transnational capital shapes business model innovation intended to disrupt

Liesl Riddle, George Washington University; Arnim Decker, Aalborg University; Kweku Nduom, George Washington University; Stephen Lucas, National University of Ireland


Determinants of firms’ intangible resource advantages: An empirical study from Taiwan

Tsui-Yii Shih, National Taipei University of Business



12:00-2:00pm          Awards Luncheon

                                    Presentation of Service Awards

                                    Presentation of S. Tamer Cavusgil Best Paper Award

                                    Announcement of Venue and Sponsor for CIMaR 2019

                                    Group Photo



2:00-3:30pm            Parallel Sessions E


Parallel Session E1

Track: Culture and International Marketing

Session Chair: Myron Miller, Michigan State University (ret.)


The impact of cultural distance on degree of commitment in the movie industry

Omer Cem Kutlubay, Serdar Yayla, Sengun Yeniyurt, Sevincgul Ulu, all of Rutgers University


Unsolicited justice: Do FCPA prosecutions ameliorate local corruption?

Jian Xu, Emory University


Local socio-cultural context and international engagement in the U.S.

Jing Betty Feng, Farmingdale State College (SUNY)


Toward a 7 p-framework for internationalization of firms

Justin Paul, University of Puerto Rico, Erick M. Mas Román, Florida International University, Miami & University of Puerto Rico



Parallel Session E2

Track: Global Marketing Strategy

Session Chair: Tevfik Dalgic, University of Texas, Dallas


Sustainability orientation and global perspective

Goksel Yalcinkaya, Ludwig Bstieler, Shuili Du, all of University of New Hampshire


Redefining international marketing by agility-resilience strategy space in disrupted globalization


Hong-Jen C. Chiu, National Taiwan University


The impact of international marketing mix adaptation strategies on export performance: a comparative study of Turkish and non-Turkish companies operating in jewelry sector

Ahmet Karaca, Pamukkale University; Gülhayat Golbaşı Şimşek, Yıldız Technical University; Ayşe Akyol, Trakya University


The role of technology level and logistic performance on the relation between logistic service quality and firm performance

Özgür Kayapinar, Fatma Lorcu, both Trakya University


3:30-4:00pm            Coffee Break


4:00-5:30pm            Session F

Session F

Track: Internationalization of Firms

Session Chair: Cüneyt Evirgen, Sabanci University


On the internationalization of Turkish hospital chains

Burak Çetin, Gazi University; Mithat Üner, Atilim University; S Tamer Cavusgil, Georgia State University


The internationalization of Chinese immigrant firms: Emerging taxonomy from the analysis of an Italian case

Simone Guercini, University of Florence; Andrea Runfola, University of Perugia


Licensing in the internationalization of Brazilian firms in the creative industries – A multiple-case study

Maria Luiza C.A. Pinho, Angela da Rocha, Celso Pinho, all Pontifical Catholic University of Rio de Janeiro



















Saturday, September 15


9:00-10:30am          Special Panel Session:

Africa in a Globalizing World

Kofi Q Dadzie, Georgia State University

Jagdish N. Sheth, Emory University

Mark Peterson, University of Wyoming

Wesley J. Johnston, Georgia State University


10:30-11:00 am        Coffee Break


11:00am-1:00pm      Parallel Sessions G


Parallel Session G1

Track: Market Entry

Session Chair: Chun Zhang, University of Vermont


Single vs. multiple export channels: A transaction cost/game theoretic perspective

Edith Ipsmiller, Desislava Dikova, both WU Vienna


Mapping Licensing in Business and International Business: A Bibliometric Study

Maria Luiza Carvalho de Aguillar Pinho, Angela Maria Cavalcanti da Rocha, Celso Roberto de Aguillar Pinho, all Pontifical Catholic University of Rio de Janeiro


Foreign market entry mode and entrepreneurial internationalization of renewable energy companies

Meysam Zolfaghari, Eduardo Carlos Dittmar, both EAE Business School


Automotive foreign direct investment in the United States: An updated analysis

Robert Underwood, Furman University



Parallel Session G2

Track: Consumer Culture

Session Chair: Shaoming Zou, University of Missouri


Consumer animosity and the influence of cultural values: A meta-analysis

Stanford A. Westjohn, Peter Magnusson, Yi Peng, all University of Alabama


Enchanted by the other: Consumer exoticism as a positive disposition toward foreign countries and globalization in international consumer research

Mariana Bussab Porto-da- Rocha, Vivian Iara Strehlau, Ana Puglia Duque-Estrada, all ESPM




A practical framework for positive and negative consumer dispositions toward foreign countries

Mariana Bussab Porto-da- Rocha, Miriam Taís Salomão, Sergio Garrido Moraes, Vivian Iara Strehlau, all ESPM


The effects of acculturation to global consumer culture dimensions on buying behavior: A comparative research on Turkish and U.S. consumers

Ayşe Akyol, Trakya University; S. Tamer Cavusgil, Georgia State University


1:00pm-2:00pm       Boxed lunch

2:00pm                      Conference adjourns


ILKE Kardes, Ph.D.

Assistant Professor of Marketing & International Business
Langdale College of Business
Valdosta State University
P: 229-245-3815 (office)
Like -- https://www.facebook.com/kardesdr/

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