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27th ANNUAL CIMaR CONFERENCE

CONSORTIUM FOR INTERNATIONAL MARKETING RESEARCH

Hosted by Georgia State University

September 12-15, 2018

Atlanta, GA

Conference Program

 

 

4:00pm          Registration Opens

6:00-              Opening reception

8:00pm          Welcome Remarks

S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair, Executive Director CIBER, CIMaR Co-Founder, Georgia State University

Catherine Axinn, CIMaR Co-Founder, Ohio University

Farrah Bernardino, Managing Director, GSU-CIBER

Daekwan Kim, CIMaR 2018 Chair, Florida State University

Ilke Kardes, CIMaR 2018 Co-chair, Valdosta State University

 

                       

8:00-8:30am            Morning Coffee

 

8:30am-4:00pm      Registration 

 

8:30-10:00am          Plenary Session

Keynote: Ahmet Bozer, Former President – International, The Coca-Cola Co. (ret.)       

           

10:00-10:30am         Coffee Break

 

10:30am-12:00pm   Parallel Sessions A

           

Parallel Session A1

Track: Branding

Session Chair: Ilke Kardes, Valdosta State University

 

Can marketing mix standardization enhance brand equity? A triadic look at international brands

Ayşegül Özsomer, Koç University; Müge Güzel, Koç University; Burcu Sezen, Özyeğin University

 

How do advertising and distribution exposure create brand value? Differences for domestic and foreign brands in China

Martin Heinberg, University of Leeds; H. Erkan Ozkaya, California State Polytechnic University, Markus Taube, University of Duisburg-Essen & Nankai University

 

The role of global social identity in the social media content strategy of a global brand

Mikayla Meehan, Hongzhi Gao, both Victoria University of Wellington

 

Does use of culture-specific social cues in brand elements & marketing help to influence consumer purchase intention?

Kubilay Ozkan, Georgia State University

 

Parallel Session A2

Track: Consumer Behavior

Session Chair: Linda Hui Shi, University of Victoria

 

Effects of the global convergence of consumer spending on market concentration and firms’ market shares

Ayse Ozturk, University of Tennessee at Chattanooga; S. Tamer Cavusgil, Georgia State University

 

Perceptions of personal risk in tourists’ destination choices: nature tours in Mexico

Gregory E. Osland, Robert Mackoy, Marleen McCormick, all Butler University  

 

Online consumer reviewing across international borders

Wolfgang Messner, University of South Carolina

 

Online review helpfulness in a multinational context

Sevincgul Ulu, Omer Cem Kutlubay, Serdar Yayla, Sengun Yeniyurt, all of Rutgers University

 

12:00-1:30pm           Lunch

 

1:30-3:00pm             Parallel Sessions B

 

Parallel Session B1

Track: Entrepreneurship

Session Chair: Bryan Jean, National Chengchi University, Taiwan

 

Motivating entrepreneurial activity: Do human capital and corruption matter?

Charles (Chuck) Bryant, Florida Institute of Technology; Rajshekhar (Raj) G. Javalgi, Cleveland State University

 

The effects of entrepreneurial innovation and institutional support on export performance: Evidence from emerging market firms

 

 

Jing Song, Southwest Jiaotong University; Linda Hui Shi, University of Victoria; Jianping Li, Southwest Petroleum University; Yinghong (Susan) Wei, TX A&M International University

 

The role of dynamic capability in international entrepreneurial opportunity recognition: Discovery, creation, and serendipity

Linda Hui Shi, Wade Danis, both University of Victoria

 

Entrepreneurial internationalization in renewable energy industry; the effect of firms’ resources, networks, business models, and commercialization 

Meysam Zolfaghari, EAE Business School

 

 

Parallel Session B2

Track: Emerging Markets

Session Chair: Catherine Axinn, Ohio University

 

Internal branding and export performance in emerging markets

Katharina Maria Hofer, Johannes Kepler University Linz

 

MNEs’ dominant logic and responsiveness in emerging markets

Ulf Elg, Lund University; Pervez Ghauri, Birmingham Business School

 

Consumption patterns of middle class in an inflation boosted emerging market: An investigation of Turkish consumers

Asude Yasemin Zengin, Aksaray University; Erin Cavusgil, University of Michigan- Flint

 

 

Conspicuous consumption in a sample of emerging markets: An integrated review and propositions

Elena Poliakova, Georgia State University

 

3:00-3:30pm            Coffee Break

 

3:30-5:00pm            Parallel Sessions C  

 

Parallel Session C1

Track: Firm Capabilities

Session Chair: Seyda Deligonul, St. John Fisher College

 

The effect of platform and web capability on SMEs’ export marketing capabilities and performance

Ruey-Jer " Bryan" Jean, National Chengchi University, Taiwan; KyuYeong Choi, Florida State University

 

 

Overseas market learning capabilities of emerging market firms: Does foreign equity make a difference?

Yuanyuan Li, Rutgers University

 

Institutional differences, foreign ownership modes, marketing capabilities and domestic technological catch-up: evidence from India

Ziko Konwar, Leeds University

 

The influence of exploitation, exploration, and ambidexterity on international small and medium-sized enterprises’ firm performance

Lixun Su, Annie Cui, both West Virginia University; Saeed Samiee, University of Tulsa; Shaoming Zou, University of Missouri

 

 

Parallel Session C2

Track: Measurement

Session Chair: Peter Magnusson, University of Alabama

 

Scale development of impacts of events: Kirkpinar oil wrestling festival

Pınar Yürük Kayapınar, Namık Kemal University; Ayşe Akyol, Trakya University; Gülhayat Gölbaşı Şimşek, Yıldız Technical University

 

Measuring industry globality and firm preparedness to internationalize: A strategic framework

Vanessa Pilla Bretas, Renata Fernandes Galhanone, Thelma Valéria Rocha, Frederico Araujo Turolla, all PMDGI - ESPM – SP; Jefferson Ricardo Galetti, UFRJ

 

Self-country connection: Development and validation of a scale

Sergio Garrido Moraes, Vivian Iara Strehlau, Julio César Bastos de Figueiredo, all ESPM - Escola Superior de Propaganda e Marketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

8:00-8:30am            Morning coffee

 

8:30-10:00am          Plenary Session

Keynote: Constantine Katsikeas, Editor-in-Chief, Journal of             International Marketing, University of Leeds

 

10:00-10:30am         Coffee Break

 

10:30am-12:00pm   Parallel Sessions D  

           

Parallel Session D1

Track: Global Products and Advertising

Session Chair: Daniel C. Bello, Georgia State University

 

Assessing the financial value of global product launches

M. Berk Talay, University of Massachusetts Lowell; Janell D. Townsend, Oakland University; Michael Obal, University of Massachusetts Lowell; M. Billur Akdeniz,

University of New Hampshire

 

Exploring effects of dual language labeling: An eye tracking approach

Sabrina Heix, Hartmut Holzmueller, both of TU Dortmund University

 

Incorporating anthropomorphism and metaphors into advertising for the purpose of understanding consumer’s coping processes of alleviating animosity

Peter Magnusson, Hyeyoon Jung, both of University of Alabama

 

Analysis of advertisement effectiveness on functional, cognitive and genetic

responses of subjects exposed to different advertisement content: Determination of long-term memory markers and memory transcription network mesh

Çağatay Akdoğan, Ayşe Akyol, Oğuzhan Doğanlar, Çetin Hakan Karadağ, Zeynep Banu, all of Trakya University

 

 

Parallel Session D2

Track: Value Chain

Session Chair: Nizam Aydin, Suffolk University (ret.)

 

Coping with supplier-related disruptions: the roles of power asymmetry, market volatility, and response strategies

Chun Zhang, University of Vermont

 

Catch-up innovation in emerging market multinational corporations

Li Chen, Shaoming Zou, both University of Missouri; Hui Xu, Nankai University

 

 

 

How transnational capital shapes business model innovation intended to disrupt

Liesl Riddle, George Washington University; Arnim Decker, Aalborg University; Kweku Nduom, George Washington University; Stephen Lucas, National University of Ireland

 

Determinants of firms’ intangible resource advantages: An empirical study from Taiwan

Tsui-Yii Shih, National Taipei University of Business

 

 

12:00-2:00pm          Awards Luncheon

                                    Presentation of Service Awards

                                    Presentation of S. Tamer Cavusgil Best Paper Award

                                    Announcement of Venue and Sponsor for CIMaR 2019

                                    Group Photo

           

 

2:00-3:30pm            Parallel Sessions E

 

Parallel Session E1

Track: Culture and International Marketing

Session Chair: Myron Miller, Michigan State University (ret.)

 

The impact of cultural distance on degree of commitment in the movie industry

Omer Cem Kutlubay, Serdar Yayla, Sengun Yeniyurt, Sevincgul Ulu, all of Rutgers University

 

Unsolicited justice: Do FCPA prosecutions ameliorate local corruption?

Jian Xu, Emory University

 

Local socio-cultural context and international engagement in the U.S.

Jing Betty Feng, Farmingdale State College (SUNY)

 

Toward a 7 p-framework for internationalization of firms

Justin Paul, University of Puerto Rico, Erick M. Mas Román, Florida International University, Miami & University of Puerto Rico

 

 

Parallel Session E2

Track: Global Marketing Strategy

Session Chair: Tevfik Dalgic, University of Texas, Dallas

 

Sustainability orientation and global perspective

Goksel Yalcinkaya, Ludwig Bstieler, Shuili Du, all of University of New Hampshire

 

Redefining international marketing by agility-resilience strategy space in disrupted globalization

 

Hong-Jen C. Chiu, National Taiwan University

 

The impact of international marketing mix adaptation strategies on export performance: a comparative study of Turkish and non-Turkish companies operating in jewelry sector

Ahmet Karaca, Pamukkale University; Gülhayat Golbaşı Şimşek, Yıldız Technical University; Ayşe Akyol, Trakya University

 

The role of technology level and logistic performance on the relation between logistic service quality and firm performance

Özgür Kayapinar, Fatma Lorcu, both Trakya University

 

3:30-4:00pm            Coffee Break

 

4:00-5:30pm            Session F

Session F

Track: Internationalization of Firms

Session Chair: Cüneyt Evirgen, Sabanci University

 

On the internationalization of Turkish hospital chains

Burak Çetin, Gazi University; Mithat Üner, Atilim University; S Tamer Cavusgil, Georgia State University

 

The internationalization of Chinese immigrant firms: Emerging taxonomy from the analysis of an Italian case

Simone Guercini, University of Florence; Andrea Runfola, University of Perugia

 

Licensing in the internationalization of Brazilian firms in the creative industries – A multiple-case study

Maria Luiza C.A. Pinho, Angela da Rocha, Celso Pinho, all Pontifical Catholic University of Rio de Janeiro

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

9:00-10:30am          Special Panel Session:

Africa in a Globalizing World

Kofi Q Dadzie, Georgia State University

Jagdish N. Sheth, Emory University

Mark Peterson, University of Wyoming

Wesley J. Johnston, Georgia State University

 

10:30-11:00 am        Coffee Break

 

11:00am-1:00pm      Parallel Sessions G

 

Parallel Session G1

Track: Market Entry

Session Chair: Chun Zhang, University of Vermont

 

Single vs. multiple export channels: A transaction cost/game theoretic perspective

Edith Ipsmiller, Desislava Dikova, both WU Vienna

 

Mapping Licensing in Business and International Business: A Bibliometric Study

Maria Luiza Carvalho de Aguillar Pinho, Angela Maria Cavalcanti da Rocha, Celso Roberto de Aguillar Pinho, all Pontifical Catholic University of Rio de Janeiro

 

Foreign market entry mode and entrepreneurial internationalization of renewable energy companies

Meysam Zolfaghari, Eduardo Carlos Dittmar, both EAE Business School

 

Automotive foreign direct investment in the United States: An updated analysis

Robert Underwood, Furman University

 

 

Parallel Session G2

Track: Consumer Culture

Session Chair: Shaoming Zou, University of Missouri

 

Consumer animosity and the influence of cultural values: A meta-analysis

Stanford A. Westjohn, Peter Magnusson, Yi Peng, all University of Alabama

 

Enchanted by the other: Consumer exoticism as a positive disposition toward foreign countries and globalization in international consumer research

Mariana Bussab Porto-da- Rocha, Vivian Iara Strehlau, Ana Puglia Duque-Estrada, all ESPM

 

 

 

A practical framework for positive and negative consumer dispositions toward foreign countries

Mariana Bussab Porto-da- Rocha, Miriam Taís Salomão, Sergio Garrido Moraes, Vivian Iara Strehlau, all ESPM

 

The effects of acculturation to global consumer culture dimensions on buying behavior: A comparative research on Turkish and U.S. consumers

Ayşe Akyol, Trakya University; S. Tamer Cavusgil, Georgia State University

 

1:00pm-2:00pm       Boxed lunch

2:00pm                      Conference adjourns