Invitation to CMIC 2018

China Marketing International Conference 2018

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China Marketing International Conference 2018

Smart Marketing: Human, Technology and Innovation

20 - 22 July 2018

Shanghai · China


Chinese Scholar Marketing Association

Shanghai University of Finance and Economics

Shanghai Marketing Association


Welcome to CMIC 2018!

The Sixth Annual China Marketing International Conference of Chinese Scholar Marketing Association (CMIC 2018), co-organized by Chinese Scholar Marketing Association and Shanghai University of Finance and Economics, will be held from 20 to 22 July 2018 in Shanghai, China.

The conference aims to establish a high-level platform featuring interactive exchange among academic, business, government, and non-profit organizations. Overseas and domestic scholars who are interested in the Chinese market are all encouraged to attend the conference and to submit papers targeting China's contribution to the marketing discipline and future development of this dynamic emerging economy. Renowned scholars from overseas, mainland China, Taiwan and Hong Kong will be invited to demonstrate their academic achievements and to discuss, via workshops, seminars, lectures, and colloquia, the latest research developments in marketing theory and practice.

We welcome submissions of abstract and complete papers both in English and in Chinese on the following topics:

  • Big Data Marketing
  • Marketing Strategy
  • Brand Management
  • Consumer Behavior
  • Cross-cultural and International Marketing
  • E-Marketing
  • Interfaces of Marketing with Operations and Finance
  • Behavioral Modeling and Business Decision Making
  • Service Marketing
  • Mobile Business Marketing
  • Marketing Strategy in Emerging Markets
  • Others


 Keynote Speakers

Prof. David W. Stewart, Loyola Marymount University

Prof. Linda Price, University of Oregon 

Prof. Juanjuan Zhang, Massachusetts Institute of Technology  

Prof. Robert W. Palmatier, University of Washington

Prof. Yubo Chen, Tsinghua University  

Prof. Bikram Ghosh, The University of Arizona


Sessions in CMIC 2018

1. Big Data Marketing

  • Session Chair: Prof. Xiaojing Dong, Santa Clara University

2. Entertainment Marketing

  • Session Chair: Prof. Natasha Zhang Foutz, University of Virginia; Prof. Fang Wu, Shanghai University of Finance and Economics

3. Sales Management

  • Session Chairs: Prof. Yinjie Xiong, Huazhong Agricultural University; Prof. Jun Xu, DePaul University

4. Brand Management

  • Session Chair: Prof. Jiaxun He, East China Normal University

5. Product Management and Innovation

  • Session Chairs: Prof. Yong Liu, University of Arizona; Prof. Yubo Chen, Tsinghua University

6. Sharing Economy

  • Session Chairs: Prof. Lin Tian, Shanghai University of Finance and Economics; Prof. Baojun Jiang, Washington University in St. Louis

7. Digital Marketing Strategy and New Media

  • Session Chairs: Prof. Jane Gu, University of Connecticut; Prof. Ying Xie, University of Texas at Dallas; Prof. Weiling Ye, Shanghai University of Finance and Economics

8. Healthcare Marketing

  • Session Chairs: Prof. Qiang Liu, Purdue University; Prof. Weiping Yu, Sichuan University

9. Digital Content Marketing

  • Session Chair: Prof. Hongshuang Li, The Ohio State University

10. Marketing-OM Interface

  • Session Chair: Prof. Jun Sun, Purdue University



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