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Greetings. Taking into account that the fields of international business and international marketing still use the same old theories and models repeatedly, which, in turn, has made the research somewhat replete with recycled research, there are some attempts to develop new theoretical models/measures, which could be used as theoretical lens in future research. Some of them are 1. Masstige Model and Measure , Published online on 7th July, 2018 in European Management Journal, Impact factor 2.45. (useful for international marketing, brand management etc). Access Link- https://www.sciencedirect.com/science/article/pii/S0263237318300793 2. Toward a New Model for Firm Internationalization (CPP Model )-. published online on 11th July, 2018. Canadian Journal of Administrative Sciences, IF 0.7. Access Link https://onlinelibrary.wiley.com/doi/pdf/10.1002/cjas.1512 3. MASS PRESTIGE VALUE AND COMPETITION, International Business Review, Published on 7th March, 2018. https://www.sciencedirect.com/science/article/pii/S096959311730481X 4. Toward a 'MASSTIGE THEORY AND STRATEGY , European Journal of International Management https://www.researchgate.net/publication/324535984_Toward_a_'masstige'_theory_and_strategy_for_marketing Thank you very much, *JUSTIN PAUL* *Professor, Graduate School of Business, University of Puerto rico & <http://justinpaul.uprrp.edu/>* *Florida , USA <http://justinpaul.uprrp.edu/>* Phone: +1 787 637 6463 ------------------------------------- Guest Editor - International Business Review <https://www.journals.elsevier.com/international-business-review/call-for-papers/looking-back-to-look-forward-setting-future-research-agenda> ------------------------------------------------------- Senior/Asso Editor- EUROPEAN J of IM <http://www.inderscience.com/jhome.php?jcode=ejim> ; Journal of Promotion Management <https://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=wjpm20> ;:Int J of Em Markets <http://www.emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=ijoem> Author: Export-Import Management Oxford University Press <https://www.amazon.com/Export-Management-Justin-Paul/dp/0198089406/ref=dp_ob_image_bk> ResearchGate <https://www.researchgate.net/profile/Justin_Paul2> Academia <https://washington.academia.edu/JustinPaul> Google Scholar <https://scholar.google.com.pr/citations?user=QONdoqoAAAAJ&hl=en&oi=ao> Web: drjustinpaul.com <https://www.linkedin.com/in/profjust> <https://www.facebook.com/drjustinpaul> ---------------------------------------- 2018 Journal Articles: International Franchising: A Review and Agenda <https://www.sciencedirect.com/science/article/pii/S0148296317305520> Mass Prestige Value in an Emerging Market <https://www.sciencedirect.com/science/article/pii/S096959311730481X> Outward FDI from Emerging Countries: A Review <https://www.tandfonline.com/doi/full/10.1080/13602381.2017.1357316> Call for Papers Special Issue - Research in Marketing Management <http://explore.tandfonline.com/cfp/bes/wjpm-research-in-marketing-management?utm_source=CPB&utm_medium=cms&utm_campaign=JMP03994> ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.