Dear colleagues,

This interactive textbook emphasizes the impact of uncertainty on the strategies of firms operating across borders, with a context-sensitive, action-driven, design-led approach.

It was published by, an innovative publishing platform and participant response system used by millions of students at over 750 of the top colleges and universities in North America and around the world.

The text is editable and customizable by adopting instructors. Learn more about its contents, inspect two free chapters or schedule a demo test-drive of the interactive features of this textbook here:

The textbook chapters are matched with over 250 cases published by SAGE (available to students for free through subscribing libraries) including these 5 cases developed to accompany the book:

LVMH: Is China Still a New Market? (Y. Liu & P. Zámborský, 2018)

Conviviality Evaluated: Market Entry & Expansion Strategies at the Pernod Ricard Groupe (C. Jensen & P. Zámborský, 2018)

Netflix: Dynamic Capabilities for Global Success (P. Rataul, D. Tisch & P. Zámborský, 2018)

Fisher & Paykel Appliances: Fitting in to Haier’s Global Innovation System (P. Zámborský & P. Turner, 2017)

Global Hotel Alliance: Strategy Discovery Moving East (P. Zámborský & M. Kruesi, 2018)

I would love to hear your feedback and please let me know if you would like to review the textbook.

Kind regards,

Peter Zámborský, Ph.D.

Senior Lecturer in International Business and Strategy

University of Auckland Business School, New Zealand

Forthcoming publications:

Contemporary International Business in the Asia-Pacific Region (co-authored with Alain Verbeke et al., Cambridge University Press)

Profitability of joint ventures abroad (co-authored with Ben Gomes-Casseres et al., chapter in a Cambridge University Press book)

Subnational differences & entry mode performance (J. of Management & Organization;​)


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