Dear colleagues,
This interactive textbook
emphasizes the impact of uncertainty on the strategies of firms operating across borders, with a context-sensitive, action-driven, design-led approach.
It was published by tophat.com, an innovative publishing platform and participant response system used by millions of students at over 750 of the top colleges
and universities in North America and around the world.
The text is editable and customizable by adopting instructors. Learn more about its contents, inspect two free chapters or schedule a demo test-drive of the interactive
features of this textbook here:
http://featherlight.net/global-strategy
The textbook chapters are matched with over 250 cases published by SAGE (available to students for free through subscribing libraries) including these 5 cases
developed to accompany the book:
LVMH: Is China Still a New Market? (Y. Liu & P. Zámborský, 2018)
Conviviality Evaluated: Market Entry & Expansion Strategies
at the Pernod Ricard Groupe (C. Jensen & P. Zámborský, 2018)
Netflix: Dynamic Capabilities for Global Success (P. Rataul, D. Tisch
& P. Zámborský, 2018)
Fisher & Paykel Appliances: Fitting in to Haier’s Global
Innovation System (P. Zámborský & P. Turner, 2017)
Global Hotel Alliance: Strategy Discovery Moving East (P. Zámborský
& M. Kruesi, 2018)
I would love to hear your feedback and please let me know if you would like to review the textbook.
Kind regards,
Peter Zámborský, Ph.D.
Senior Lecturer in International Business and Strategy
University of Auckland Business School, New Zealand
http://www.business.auckland.ac.nz/people/pzam004
Forthcoming publications:
Contemporary International Business in the Asia-Pacific Region (co-authored with Alain Verbeke et al., Cambridge University Press)
Profitability of joint ventures abroad (co-authored with Ben Gomes-Casseres et al., chapter in a Cambridge University Press book)
Subnational differences & entry mode performance (J. of Management & Organization; https://doi.org/10.1017/jmo.2017.59)