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Thank you very much,

JUSTIN PAUL
Full Professor, Graduate school of Business Admin
University of Puerto Rico, San Juan, PR, USA & Visiting Professor, Deakin
University-Australia;
Senior Editor- 1.International Journal of Emerging Markets
2- European J of international management
Guest Editor (2017-18) -  1. Small Business Economics (SBE),
2. Journal of Retailing and Consumer Services
3. Journal of Promotion Management
                      Download articles from
https://www.researchgate.net/profile/Justin_Paul2
https://washington.academia.edu/JustinPaul
-----------------------------------------
Author: Export-Import Management, Oxford University Press.
http://www.amazon.com/Export-Import-Management-Oxford-
Education/dp/0195694589
Page:  facebook.com/drjustinpaul  <http://facebook.com/drjustinpaul>, Web:
drjustinpaul.com
Profile: https://www.linkedin.com/in/profjust
<https://www.linkedin.com/in/profjust>
Recent Articles:
J of World Business
http://www.sciencedirect.com/science/article/pii/S1090951617300366
Asia Pacific Business review
http://www.tandfonline.com/doi/full/10.1080/13602381.2017.1357316
Call for Papers as Guest Editor-
https://www.journals.elsevier.com/journal-of-retailing-and-
consumer-services/call-for-papers/retailing-and-consumer-
services-at-a-tipping-point



Journal of Promotion Management
Call for Papers Special Issue - Research in Marketing Management: Past and
FutureDeadline: 15 August 2018

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[image: Journal of Promotion Management]

*Guest Editors:*

   - Justin Paul, Professor, *University of Puerto Rico, San Juan, PR, USA*,
   email: [log in to unmask] and [log in to unmask]
   - Anandakuttan Unnithan, Professor, *Indian Institute of Management,
   Kozhikkode, Kerala*, email: [log in to unmask] and
   [log in to unmask]

Recent developments such as Globalization and the emergence of countries
such as China have brought about a wide array of changes in the world
(Buckley and Ghauri, 2004; Paul 2015; Paul 2016). Competition has
intensified in different markets including the services sector (Mostaghel
et.al, 2015). There is an exponential growth in innovation and
technological advances in both developed as well as developing countries
that is impacting the approach to marketing in identifying lead markets,
brand management, services marketing and export-import management. Firms
are using sophisticated data capturing technologies such as electronic
point of sale (EPOS) data, customer relationship management (CRM), big
data, social media and customer analytics to identify market needs, develop
prototypes, choose positioning, and select segmentation strategies and
ultimately develop marketing-mix strategies. Despite these advancements and
decades of research, many of the academic research studies in marketing
still use the same old frameworks, models and methods, and researchers
still carry out recycled and replete studies changing country and industry
contexts (Paul, 2018). Thousands of studies have been published repeatedly
using the same popular methods such as multiple regression and factor
analysis in different country and industry contexts.

Many researchers repeatedly use the same theories. Theories/models such as
the theory of planned behavior, variants of service quality models
(SERVQUAL and SERVPER), general hierarchical attitude models, have become
replete because of recycled studies using them in different contexts. We
need new models, theories and impactful propositions to avoid replicated
research based on the same model or theory (Keupp and Gassmann 2009; Paul,
Parthasarathy & Gupta, 2017) in order to make sure that the field of
research in Marketing is not running out of a research agenda for the
future, as well as to create an impactful research culture. The development
of a new model or theory or a measure or method or a review article with
future research agenda is likely to be impactful. Such works would serve as
a foundation for future research. The time is ripe to take stock again and
review the current state-of-the-art in in marketing research. The objective
of the special issue is to develop a better understanding of the extant
literature based on last 30 years of research and provide fruitful
directions for future research in the area of marketing, especially
promotion management (See Paul & Bhakar, 2017; Shuv-Ami, A., Vrontis, D., &
Thrassou, 2018).

The goal of this special issue is to encourage researchers to focus on
theory development rather than doing replete and recycled research on the
same topics repeatedly. Therefore, we encourage scholars to be creative and
to use a variety of empirical and descriptive methods to construct new
theories and frameworks that may act as foundational manuscripts on these
topics. We also encourage researchers to draw upon MacInnis (2011) to
engage in developing novel conceptual frameworks on the burgeoning topics
in the marketing domain, especially promotion management. It would be also
prudent to discuss related articles published in the *Journal of Promotion
Management *as part of literature review, to make sure that your article is
appropriate for this journal/special issue.
Three types of papers will be considered for publication in special issue.

*Type 1:* Literature Reviews with Directions for Future Research (Both
systematic reviews and meta-analysis, at least 30% of the paper should be
dedicated for developing future research agenda).
*Reason:* Collection of Related Literature on the Research Topic has a
great role to play in writing quality research papers.
For examples of these types of articles, see most downloaded review
articles from respective journals given below. We urge researchers to focus
on research agenda development, as seen in these articles.

   - Keupp, M.M & Gassman, O. (2009). The Past and the future of
   international entrepreneurship: A Review and Suggestions for developing the
   field. *Journal of Management*, 35 (3): 600-633.
   - Paul, J., Parthasarathy, G; Gupta, P. (2017). Exporting Challenges in
   a Small Firm. A Review and Research Agenda. *Journal of World Business*,
   52(3), 327-342.

*Type 2: *Papers that are primarily intended to build theory/theoretical
models and propositions.
*Reason:* These types of papers serve as foundation papers for future
researchers.
For examples of these types of articles, See articles published in *Academy
of Management Review*, *AMS Review* for specimen articles. Also, see:

   - MacInnis, D. J. (2011). A framework for conceptual contributions in
   marketing. *Journal of Marketing*, 75(4), 136-154.
   - Paul, J., & Sahadev, S. (2016). Service failure and problems: Internal
   marketing solutions for facing the future.* Journal of Retailing and
   Consumer Services*. http://doi.org/10.1016/j.jretconser.2016.08.007

*Type 3: *Papers with an attempt to develop new measures (example, scale)
and reason: New measures and methods would serve as basis for future
research.
For examples of these types of articles, see most downloaded review
articles from respective journals given below. We urge researchers to focus
on research agenda development, as seen in these articles.

   - Shuv-Ami, A., Vrontis, D., & Thrassou, A. (2018). Brand Lovemarks
   Scale of Sport Fans. *Journal of Promotion Management*, 24(2) 215-232.
   - Paul, J. (2015). Masstige Marketing Redefined and Mapped. Introducing
   a Pyramid Model and MMS Measure. *Marketing Intelligence and Planning*,
   33(5), 691-706.
   - El-Adly, M. I., & Eid, R. (2016). An empirical study of the
   relationship between shopping environment, customer perceived value,
   satisfaction, and loyalty in the UAE malls context. *Journal of
   Retailing and Consumer Services*, 31, 217-227.

Submission Information

Visit the instructions for author
<http://tandfonline.com/action/authorSubmission?journalCode=wjpm20&page=instructions&utm_source=CPB&utm_medium=cms&utm_campaign=JMP03994>
 page for detailed information on the submission process and requirements.

*References:*

Buckley, P. J., & Ghauri, P. N. (2004). Globalisation, economic geography
and the strategy of multinational enterprises. *Journal of International
Business Studies*, 35(2), 81-98.

Keupp, M.M & Gassman, O. (2009). The Past and the future of international
entrepreneurship: A Review and Suggestions for developing the field. *Journal
of Management*, 35 (3): 600-633.

Mostaghel, R., Oghazi, P., Beheshti, H. M., & Hultman, M. (2015). Strategic
use of enterprise systems among service firms: Antecedents and consequences.
 *Journal of Business Research*, 68(7), 1544-1549.

Paul, J., & Bhakar, S. (2018). Does Celebrity Image Congruence Influences
Brand Attitude and Purchase Intention?. *Journal of Promotion Management*,
24(2). 153-177.

Paul, J., Parthasarathy, G; Gupta, P. (2017). Exporting Challenges in a
Small Firm. *Journal of World Business*, 52(3), 327-342.

Paul, J. (2015). Does the WTO Increase Trade and Cause Convergence?. *The
International Trade Journal*, 29 (4):291–308.

Paul, J. (2016). The Rise of China: What, When, Where, and Why?. *The
International Trade Journal*, 30 (3):207–222.

Paul, J (2017) From the Guest Editor. *The International Trade Journal*,
31:5, 399-401, DOI: 10.1080/08853908.2017.1368275.

Shuv-Ami, A., Vrontis, D., & Thrassou, A. (2018). Brand Lovemarks Scale of
Sport Fans. *Journal of Promotion Management*, 24(2) 215-232.

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