Call for Papers

8th MAGScholar Global Business, Marketing and Tourism Conference

Kuching, Sarawak, Malaysia

June 22-25, 2018

Website: http://magscholar.com/wordpress/?page_id=27

We would like to invite you to attend this international conference, a meeting of minds on Advancing Marketing and Tourism in the Digital Economy in Kuching, the City of Unity on the island of Borneo. All accepted papers will be published in the MAGScholar online proceedings with an ISBN, and submitted for possible inclusion in Conference Proceedings Citation Index (CPCI). A selection of conference papers will also be considered for awards and publication in the indexed journals. We welcome you to join us and share with us your research, as well as network with the delegates from all over the world. For further inquiries, please contact Dr. Hiram Ting at [log in to unmask].

Research Topic Themes: 

                        Marketing Sciences 

             Theoretical Development of Marketing 


             Systematic Review and Meta Analysis 


             Methodological Advancement in Marketing Research 


Marketing Trends and Practices

                          Social Marketing, Services Marketing 


                          Marketing Strategies and Consumer Behaviour 


                          Sustainable/Environmental/Green Marketing 


Business Strategy and Communication 


                          International Business 


                          Communication: B2B, B2C 


                          Advertising, Sales Promotion, PR, Direct Marketing 


                          Supply Chain and Logistics Management 


                          Management: Strategy, Human Resources, Organizational Behaviour 

Tourism Management 


                          Touring Behaviour and Experience 


                          Destination Tourism and Image 


                          Festival, Food, Sport, Cultural, Heritage, Medical, Recreational Tourism 


                          Tourism Economics and Sustainability 


                          Cross-border Tourism Development 


Dynamics of Digital Technology in Marketing and Tourism 


                          The Impact of Technology on Global Business 


                          The Use of Big Data and Digital Technology in Business 


                          Current Issues in Marketing and Tourism 


Submission Deadline March 5, 2018