*Call for Papers*

*8th MAGScholar Global Business, Marketing and Tourism Conference*

*Kuching, Sarawak, Malaysia*

*June 22-25, 2018*


We would like to invite you to attend this international conference, a
meeting of minds on Advancing Marketing and Tourism in the Digital Economy
in Kuching, the City of Unity on the island of Borneo. All accepted papers
will be published in the MAGScholar online proceedings with an ISBN, and
submitted for possible inclusion in Conference Proceedings Citation Index
(CPCI). A selection of conference papers will also be considered for awards
and publication in the indexed journals. We welcome you to join us and
share with us your research, as well as network with the delegates from all
over the world. For further inquiries, please contact Dr. Hiram Ting at
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*Research Topic Themes: *

*                        Marketing Sciences *

             Theoretical Development of Marketing

             Systematic Review and Meta Analysis

             Methodological Advancement in Marketing Research

*Marketing Trends and Practices*

                          Social Marketing, Services Marketing

                          Marketing Strategies and Consumer Behaviour

                          Sustainable/Environmental/Green Marketing

*Business Strategy and Communication *

                          International Business

                          Communication: B2B, B2C

                          Advertising, Sales Promotion, PR, Direct

                          Supply Chain and Logistics Management

                          Management: Strategy, Human Resources,
Organizational Behaviour

*Tourism Management *

                          Touring Behaviour and Experience

                          Destination Tourism and Image

                          Festival, Food, Sport, Cultural, Heritage,
Medical, Recreational Tourism

                          Tourism Economics and Sustainability

                          Cross-border Tourism Development

*Dynamics of Digital Technology in Marketing and Tourism *

                          The Impact of Technology on Global Business

                          The Use of Big Data and Digital Technology in

                          Current Issues in Marketing and Tourism

*Submission Deadline March 5, 2018 *
*Dr. Nuttawuth Muenjohn*
*Senior Lecturer, **School of Management*
*RMIT University*
*445 Swanston Street *
*Melbourne, VIC, 3000, **AUSTRALIA*
*Office: Swanston Academic Building 80.09.023*
*Ph: +61 3 9925-5109*
*Fax: +61 3 9925-5960*

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