The Fall 2017 issue of Rutgers Business Review is now available at www.rbusinessreview.org.

 

In this issue:

 

Targeting Middle-class in Emerging Markets: The Case of Brazil

By Ilke Kardes and Gabriel Vouga Chueke

 

What Types of Regulatory and Pricing Strategies Work When Customers are Likely to Become Competitors?

By Victor Glass and Timothy Tardiff 

 

How the Best Firms Balance Competing Forms of R&D-based Innovation

​By Tim Swift

 

Leading Organizations through Supply Chain Disruptions: An Exploratory Study of Necessary Traits

By Iana Shaheen, Arash Azadegan, Lorenzo Lucianetti, and Lian Qi

 

The Good, Bad, and Ugly Side of Entrepreneurial Marketing: Is Your Social Media Campaign Unveiled, Incognito, or Exposed?

By Can Uslay

 

Why Luxury Brand Managers Should Pay Attention to Social Class: Not All Counterfeit Users Are Equal

​By Nelson Borges Amaral and Barbara Loken

 

How Goldman Sachs Turned the Great Recession into Competitive Advantage Using Strategic Management

​By Mine Doyran

 

Managing Research Out of the Dark? Exploring Implications and Applications of an Objective Model for the Evaluation of Research Practice and Quality

​By Pär Mårtensson, Uno Fors, Udo Zander, and Gunnar H. Nilsson

 

How and Why Millennials are Shaking Up Organizational Cultures

By Rob Bogosian and Charlene Rousseau

 

Managing and Accounting for Multiple Stakeholders

By Ronald K. Mitchell

 

How Do Non-Technological Shocks Affect Interfirm Collaboration?

By Leonardo Corbo

 

Best regards,

 

Sengun (Shen) Yeniyurt, Ph.D.

Chancellor’s Scholar

Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org)

Founding Co-Director, Center for Market Advantage (rbscma.org)

Associate Professor, Marketing Department

Affiliated Faculty, Supply Chain Management Department

Rutgers Business School, Newark and New Brunswick, NJ