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The Fall 2017 issue of Rutgers Business Review is now available at www.rbusinessreview.org<http://www.rbusinessreview.org>. In this issue: Targeting Middle-class in Emerging Markets: The Case of Brazil<https://www.rbusinessreview.org/rbr020301> By Ilke Kardes and Gabriel Vouga Chueke What Types of Regulatory and Pricing Strategies Work When Customers are Likely to Become Competitors?<https://www.rbusinessreview.org/rbr020302> By Victor Glass and Timothy Tardiff How the Best Firms Balance Competing Forms of R&D-based Innovation<https://www.rbusinessreview.org/rbr020303> By Tim Swift Leading Organizations through Supply Chain Disruptions: An Exploratory Study of Necessary Traits<https://www.rbusinessreview.org/rbr020304> By Iana Shaheen, Arash Azadegan, Lorenzo Lucianetti, and Lian Qi The Good, Bad, and Ugly Side of Entrepreneurial Marketing: Is Your Social Media Campaign Unveiled, Incognito, or Exposed?<https://www.rbusinessreview.org/rbr020305> By Can Uslay Why Luxury Brand Managers Should Pay Attention to Social Class: Not All Counterfeit Users Are Equal<https://www.rbusinessreview.org/rbr020306> By Nelson Borges Amaral and Barbara Loken How Goldman Sachs Turned the Great Recession into Competitive Advantage Using Strategic Management<https://www.rbusinessreview.org/rbr020307> By Mine Doyran Managing Research Out of the Dark? Exploring Implications and Applications of an Objective Model for the Evaluation of Research Practice and Quality<https://www.rbusinessreview.org/rbr020308> By Pär Mårtensson, Uno Fors, Udo Zander, and Gunnar H. Nilsson How and Why Millennials are Shaking Up Organizational Cultures<https://www.rbusinessreview.org/rbr020309> By Rob Bogosian and Charlene Rousseau Managing and Accounting for Multiple Stakeholders<https://www.rbusinessreview.org/rbr020310> By Ronald K. Mitchell How Do Non-Technological Shocks Affect Interfirm Collaboration?<https://www.rbusinessreview.org/rbr020311> By Leonardo Corbo Best regards, Sengun (Shen) Yeniyurt, Ph.D. Chancellor’s Scholar Co-Editor in Chief, Rutgers Business Review (rbusinessreview.org<http://rbusinessreview.org/>) Founding Co-Director, Center for Market Advantage (rbscma.org<http://www.rbscma.org/>) Associate Professor, Marketing Department Affiliated Faculty, Supply Chain Management Department Rutgers Business School, Newark and New Brunswick, NJ