The Fall 2017 issue of Rutgers Business Review is now available at<>.

In this issue:

Targeting Middle-class in Emerging Markets: The Case of Brazil<>

By Ilke Kardes and Gabriel Vouga Chueke

What Types of Regulatory and Pricing Strategies Work When Customers are Likely to Become Competitors?<>

By Victor Glass and Timothy Tardiff

How the Best Firms Balance Competing Forms of R&D-based Innovation<>

​By Tim Swift

Leading Organizations through Supply Chain Disruptions: An Exploratory Study of Necessary Traits<>

By Iana Shaheen, Arash Azadegan, Lorenzo Lucianetti, and Lian Qi

The Good, Bad, and Ugly Side of Entrepreneurial Marketing: Is Your Social Media Campaign Unveiled, Incognito, or Exposed?<>

By Can Uslay

Why Luxury Brand Managers Should Pay Attention to Social Class: Not All Counterfeit Users Are Equal<>

​By Nelson Borges Amaral and Barbara Loken

How Goldman Sachs Turned the Great Recession into Competitive Advantage Using Strategic Management<>

​By Mine Doyran

Managing Research Out of the Dark? Exploring Implications and Applications of an Objective Model for the Evaluation of Research Practice and Quality<>

​By Pär Mårtensson, Uno Fors, Udo Zander, and Gunnar H. Nilsson

How and Why Millennials are Shaking Up Organizational Cultures<>

By Rob Bogosian and Charlene Rousseau

Managing and Accounting for Multiple Stakeholders<>

By Ronald K. Mitchell

How Do Non-Technological Shocks Affect Interfirm Collaboration?<>

By Leonardo Corbo

Best regards,

Sengun (Shen) Yeniyurt, Ph.D.
Chancellor’s Scholar
Co-Editor in Chief, Rutgers Business Review (<>)
Founding Co-Director, Center for Market Advantage (<>)
Associate Professor, Marketing Department
Affiliated Faculty, Supply Chain Management Department
Rutgers Business School, Newark and New Brunswick, NJ