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Dear Colleagues,

I am pleased to share that my new book "Network Embeddedness. Examining the
Effect on Business Performance and Internationalization" is now available
through Palgrave Macmillan and Springer. Please see the links below:

http://www.palgrave.com/gb/book/9783319565101#reviews

http://www.springer.com/gb/book/9783319565101#reviews

The book systematizes the concepts of business relationships and network
embeddedness, taking a new approach to internationalization, relevant for
the global economy. It reflects the growing importance of network
internationalization theory and explores the impact of embeddedness in
domestic and foreign relationships on a company's performance. The book
questions the validity of the distinction between domestic and foreign
activity of companies and demonstrates that in the B2B market, there are
actually no exclusively domestic companies which are not directly or
indirectly connected with foreign entities. Chapters cover both small to
medium sized enterprises and large multinational corporations, presenting a
qualitative analysis of over 400 companies including case studies from the
IT and furniture industries. 

This study will provide useful insight for academics and students of
business and management, international business and organization studies.

Regards,

Milena Ratajczak-Mrozek

 

Department of International Marketing

Poznań University of Economics and Business, Poland

https://pl.linkedin.com/pub/milena-ratajczak-mrozek/106/27b/b97

 <https://www.researchgate.net/profile/Milena_Ratajczak-Mrozek>
https://www.researchgate.net/profile/Milena_Ratajczak-Mrozek 

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