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Multilatinas: Strategies for internationalization

Cambridge University Press, 2017


The challenges faced by Latin American multinational companies, or
multilatinas, often require unique strategies tailored to a demanding
global environment. This book studies the strategies of internationalism
exercised by large multilatinas, offering the first systematic,
quantitative effort to examine the pattern of their international
investments within the context of their competitive position in the
domestic market. Multilatinas uncovers common strategies among sixty-two
multilatinas from six countries, and emphasizes the unique challenges they
face, as well as the diversity of their organizational resources. It also
brings the institutional environment of Latin American countries to the
fore, assessing its role as an essential component in understanding
internationalization decisions. Finally, the book studies the role of
non-market organizational resources such as bribes, negotiations and
favours in business strategies. Multilatinas is an invaluable read for
students, scholars, practitioners and executives studying Latin America's
place in international business.


Available at:


http://www.cambridge.org/co/academic/subjects/management/international-business/multilatinas-strategies-internationalisation?format=HB&isbn=9781107130043#q5HyyHBcLWLJVBeO.97


https://www.amazon.com/Multilatinas-Strategies-Internationalisation-Veneta-Andonova/dp/1107130042


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