Dear Professors,
Greetings from India
I am Dr. Sudhir Rana, teaching 'International Marketing' course to Post Graduate Management students.
Believing upon, that International Marketing Research Projects (IMRPs) and Case Studies are the best way to teach and learn International Marketing course (See the enclosed article for this belief) I kept two assessment components for my students :
IIMA (Indian International Marketing Analysis): students
will be grouped (3- 4) for conducting Indian International Marketing Analysis.
Every group shall have to identify the firm of Indian origin and working in
markets overseas. An analysis of international involvement, strategic
orientation and benefits are needed to be analysed. Students will have to make
a report on it and submit the same.
There are many Indian MNCs working overseas, if you find any of the Indian firm doing well in your country, my students will be very happy to collaborate with you or your students and explore how the firm performed well. This effort will not only bring a good learning for the students/scholars they can also develop a case study on the same.
CSD (Case Story Development) Students will be grouped (3 – 4 students) for the Case
Development. Every group will have to identify MNC with a specific
distinguished international marketing concern and than have to develop and present the case story on
it.
If you and may students find that a company have a distinguished international marketing concern (positive or negative) than they can develop a story on the same that how this concern took place with the valid reasons. Later on this effort can also be converted into a case study.
Expected Outcomes from the Effort:
1. Students will have a unique and collaborative learning with the students of different origin and institutions, students will also have a chance to learn more about how different firms behave in different countries/ market.
2. We will have some information available to us that can be used for diverse use like:
different case studies or situations available to us from this exercise, we can collaborate and take these for qualitative (case based) article, multiple case studies ready for the class examples, we can make a comparative case studies (by analyzing and comparing different firms and different markets) etc.
3. There are many journals such as Journal of Marketing Education and Marketing Education Review, from this exercise I assume that it will come up as good experiment in terms of Student Learning and developing their international teams, also give them exposure to work with international professionals. Therefore, such articles have a wide and good scope into the said journals. We can plan and Jointly work on such article on completion of course, for this we will have different data set and students from different countries available to share their experiences.
Such exercise will help International Marketing Profs to work further on it.
What I and My student can Deliver:
1. There are 35 students in the class, All these are PGDM 2nd (Final) year students, with the adequate knowledge of business and marketing. These students will help in framing the problem of the case, work on the basic content, identify the information etc.
2. As we are going to talk more about Indian Multinationals, being in India and in Business school of repute, we have a rich Alumni network available working into most of the good MNCs, also we can try to explore through our network to identify whatever data and information or permission we need to perform the case studies.
3. Depending on situation what is expected from my side or the students side we can discuss.
What do we expect:
1. I expect a good learning for all my and your students hence joining hands for this exercise will be a win-win situation for students of both side.
2. We expect you to recommend your few good international marketing students who can be a part of the team with my students and shake hand to work jointly with them.
3. we will share contact details (Skype ID and Mail IDs) of the students to communicate decide and work together under out (yours and mine) mentorship.
For any clarification please feel free to write me back, I ' ll be really happy to collaborate and take it forward.
Thanks and High Regards,
Sudhir Rana
|
Dr. Sudhir Rana, Faculty Marketing Area Ph: +91 11 4728 5052 | http://fiib.edu.in/faculty-research/profile/Sudhir-Rana.php
Editor, FIIB Business Review
Guest Editor, Journal of International Business Education ,An ABDC Ranked Journal Guest Editor, Asian Journal of Management Science and Applications (Inderscience Publishers) Guest Editor: International Journal of Indian Culture and Business Management (IJICBM)_ An ABDC Ranked Journal Convener: National Marketing Conference: www.nmc.fiib.edu.in Contact Office: 011-47285052 (Direct) +91-8901402131 (Mobile) Plot 5, Rao Tula Ram Marg, Vasant Vihar, New Delhi - 110057 Linkedin| Facebook| YouTube| Instagram |
