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Please circulate the attached conference CFP to the AIB community. Thank
you.

*CALL FOR PAPERS*



*“Out of (and into) Africa”: International Symposium of Research on African
Consumer Marketing and Firm Strategy*

*(Sponsored by: Morgan State University and *

*Association of Consumer Research)*

*on *

*May 24-25, 2018*

*Baltimore, Maryland*



Symposium Co-Chairs:

*Haiyan Hu**, Earl G. Graves School of Business and Management, Morgan
State University*

*Omar J. Khan**, Earl G. Graves School of Business and Management, Morgan
State University*



Symposium email: *[log in to unmask]
<[log in to unmask]>*

*Deadline for submission of papers, working papers and proposals: February
12, 2018*



We are delighted to invite scholars to participate in the first ever
international symposium of research on consumers, marketing and firm
strategy in the African context. We hope you can join us in Baltimore,
Maryland on May 24-25, 2018 for this exciting event.

Please see the attached pdf for details.

-- 

---------------------------
Omar J. Khan, Ph.D.



Associate Professor of Marketing and International Business

Earl G. Graves School of Business and Management
Morgan State University
*Ph: 443-885-3641*

*[log in to unmask] <[log in to unmask]>*





*About the Symposium*



The African continent has often been overlooked in the field of consumer
research, despite the fact that it contributes over $1.5 trillion in total
GDP and that the disposable income of the middle class in the five major
countries alone matches that of China (Bain, 2015). Total consumer spending
has already surpassed that of Russia and is expected to double by 2020.
Despite the promising social economic development in Africa and foreign
marketers' enthusiasm toward its future growth, there is limited market or
consumer research for marketing practitioners to draw on (McKinsey's,
2012). The literature review shows that existing knowledge on African
consumption and behavior is fragmented.  We set following three goals for
this symposium:



1.      Reviewing current knowledge on African consumers, marketing and
firm strategy - highlighting gaps in our knowledge and understanding of the
field in that African context.

2.      Developing an agenda for future research

3.      Fostering collaborations among consumer, marketing and firm
strategy researchers of similar interests.



The symposium intends to provide opportunities for brainstorming and
dialogues among researchers and marketing practitioners. We will especially
encourage collaboration between academia and businesses in the US and those
from all over Africa.  The symposium is open to any and all scholars who
have research work related to the conference theme, and these can include:
academic faculty, doctoral students, policy makers, bureaucrats, think tank
researchers, NGO experts, and senior corporate managers.





*About Host City*

Baltimore - the colorful, diverse city that is Maryland's largest city and
economic hub, is known for its beautiful harbor; quirky, distinct
neighborhoods; unique museums and the world-renowned Johns Hopkins
Hospital. With hundreds of identified districts, Baltimore has sometimes
been dubbed "a city of neighborhoods," but is more commonly known as "Charm
City." The talents of writers Edgar Allan Poe and H.L. Mencken, musician
James Hubert "Eubie" Blake, and singer Billie Holiday influenced it; each
called Baltimore "home."

Baltimore is the birth place for the country's national anthem, "The
Star-Spangled Banner." The Historic Fort McHenry National Monument and
Historic Shrine, where troops successfully defended Baltimore's beloved
harbor, remains a popular attraction.



Historically a working-class port town, Baltimore now has a modern service
economy, led by high-tech, biotech, medicine and tourism. Distinctive
restaurants, bars, businesses and shops can be found throughout. The "Inner
Harbor," as the crown jewel of the city, boasts Hotels, office buildings
and entertainment facilities like Harborplace, the Maryland Science Center
and National Aquarium (Maryland's largest tourist attraction) and
State-of-the-art stadiums for the Baltimore Orioles (baseball) and
Baltimore Ravens (American football). Several Fortune 1,000 companies like
Under Armour, Constellation Energy, Legg Mason, T. Rowe Price, and Black &
Decker all call Baltimore home.  In addition to its rich history and
tradition, Baltimore’s proximity to the nation’s capital enhances its
popularity as a tourist destination.



*Submission Options: *



1.      Competitive Refereed Paper Submission Guidelines: Competitive
refereed papers should not exceed 15 double-spaced pages including
references, tables and figures using 12-point font. Each paper is to have a
separate cover page with each author’s name, affiliation, and email.
Multiple authorships should indicate the contact person. Authors should
avoid revealing their identities in the body of the paper. The title of the
paper should appear on the first page of the manuscript, followed by a
150-word abstract, single spaced. The body of the paper follows right after
on the first page using double spacing and adhering strictly to APA style.



2.      Working Paper Submission Guidelines: Working papers which focus on
research in its early stages should not be less than three pages and should
not exceed seven double-spaced pages including references, tables and
figures using 12-point font.  Please follow the formatting guidelines
specified for competitive refereed papers.  Include a separate cover page
with the name, affiliation, and email of each presenter.



3.      Panel, Special Session, & Workshop Proposal Submission Guidelines:
Proposals should not exceed 2 double-spaced pages. Include a separate cover
page with the name, affiliation, and email of each presenter.





*Research paper topic areas* for both working paper and full paper
submissions include, but are not limited to, the following (any other areas
with marketing and strategy are also invited as long as the African context
is emphasized):



·         Product and Branding Strategies

·         Emerging Middle Class

·         Retailing and Promotion

·         Service Marketing

·         Sports Marketing

·         Agriculture Marketing

·         Cross-cultural Marketing

·         Consumer Demographics

·         Social Media/Digital Marketing

·         Firm Modes of Foreign Market Entry

·         International business strategy in Africa

·         Country-of-Origin effect and Place Branding

·         Segmentation

·         Supply Chain Management

·         International Entrepreneurship and Born Globals



All submissions should be emailed to: *[log in to unmask]
<[log in to unmask]>.*



*Submission Process: *



Submit competitive refereed papers, working papers and other proposals via
email attachment in Microsoft WORD to [log in to unmask] by *February
12, 2018*.  In the subject line of the email please indicate the
appropriate topic area from the list below. At least one author for
competitive refereed paper, working paper, panel, special session &
workshop submissions that are accepted must register and attend the
Symposium. All Submissions, panel proposals and any general questions
should be emailed directly to: *[log in to unmask]
<[log in to unmask]>*.



Submission Deadline: *February 12, 2018*



*Reviewing and Reviewers: *



All submissions will go through a double-blind review process. Reviewers
will evaluate each submission on the basis of a) quality of the research,
b) contribution to the field, c) interest of the topic to researchers, and
d) coherence and readability.



To volunteer to serve as a paper reviewer, please contact either of the
conference co-chairs and include “reviewer volunteer” in the subject line.



*Scholarship Opportunities: *

To encourage participation of graduate students, this symposium will
provide two (2) travel scholarship to cover travel expenses for $500 each.



For more information, you can also contact either of the conference
co-chairs at [log in to unmask] or [log in to unmask]

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