Pricing & Revenue Management in a Global and Multi-cultural Environment
Journal of Revenue and Pricing Management
In 2018, a special issue on “Pricing
and Revenue Management in a Global and Multi-cultural Environment” will be
guest edited by Dr. Stephan Liozu and Dr Hinterhuber. We invite the scientific
and practicing community to submit abstracts by 1st September 2017 in order to be considered for publication.
Pricing
is often consider a complex and challenging discipline due to the need for
collaboration between teams, the need for alignment between strategies and
tactics, and the requirements for change management. Often though, this level
of complexity increases when strategies and tactics are designed and deployed
at the global level where professionals from multiple cultures and countries
are involved. Pricing and revenue management teams have to handle the
difficulties related to languages, cultures, distances, norms, and hybrid organizational
design. This is a complaint that is often heard at pricing and revenue
management conferences. Strategies are designed at the central or global levels
but often fail at the execution phase due to cultural and psychological
dimensions. This is the heart of this special issue.
This
special issue aims at putting global and multi-cultural dimensions in the
spotlight so that they can better understood, adopted, and assimilated in
organizations. We welcome academic papers (qualitative, quantitative, mixed
methods), practitioner’s papers, case studies, and other relevant contribution
to produce a ground breaking special issue dedicated to pricing and revenue
management in global and multi-cultural environment. Because we focus on
advances and developments, we will select papers based on the robustness of the
survey methods, the contribution to the special issue mission, and the novelty
and innovativeness of the findings.
Recommended
topic areas to consider for inclusion in this special issue include, but are
not limited to, the following:
- The impact of pricing and revenue
management programs in a global context.
- Managing
cultures in pricing and revenue management strategies and tactics.
- Designing
and deployment value-based pricing in a global enterprise.
- Designing
and managing global pricing and revenue management strategies
- The
influence of local and regional cultures on the psychology of pricing.
- Best practices
in developing pricing and revenue management competences and skills in a
global context.
- Influences
of language barriers and cultural norms in the deployment of pricing and
revenue management programs.
- Designing
best in class pricing and revenue management organizations in a global
context.
- Globalization
and regionalization influences on pricing strategies and tactics.
- The challenges of executing
global pricing and revenue management strategies at the local levels
(glocal approach).
All
submitted academic papers and empirical contributions need to be framed within
the context of pricing and revenue management in general. We do not wish to
publish narrow papers that are only focused on one activity within the pricing
methodology. Because this special issue is also aimed at a practitioner’s
audience, we wish to contextualize all papers within the wide pricing and
revenue management practices.
Advice
about the suitability of papers and other enquiries can be sent to:
Stephan
M. Liozu, Ph.D. Andreas
Hinterhuber, Ph.D.
Andreas Hinterhuber
Partner, Hinterhuber & Partners
Strategy Pricing Leadership
Innsbruck, Austria
Phone: +43 664 402 7 402
