AIB 2018 Annual Meeting 
Minneapolis, USA
June 25-28, 2018


Call for Papers


Theme: Global Business and the Digital Economy

Program Chair: JT Li, Hong Kong University of Science and Technology (
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Submission Deadline: November 28, 2017 NEW DEADLINE

Coping with the digital economy-the application of internet-based digital
technologies to the production and trade of goods and services-is becoming
indispensable for any modern firm. Digitalization and digital technologies
are transforming every industry and almost every aspect of business, and
companies need to reinvent their businesses to survive and excel in today's
more dynamic global environment. The internet-of-things, artificial
intelligence, virtual and augmented reality, big data analytics, mobile and
cloud computing, digital platforms, 3D printing, robotics and much more have
significantly influenced processes, products, services and business models,
with important implications for everyone's lives. Rising to the digital
challenge often involves creating new business models, finding new ways to
innovate, leveraging social media tools to engage with consumers,
reconfiguring resources and perhaps even designing new organizational


Beyond business itself, the digital economy calls for transformation of
governments, education and societies as a whole. The McKinsey Global
Institute suggests that globalization has entered a new era defined by data
flows. Digital platforms create more efficient and transparent global
markets in which far-flung buyers and sellers can find each other with a few
clicks. The near-zero marginal costs of digital communication and
transactions open new possibilities for conducting business across borders
on a massive scale. Trade was once dominated by tangible goods and was
largely confined to advanced economies and their large multinational
companies. Today global data accessibility allows more countries and smaller
enterprises to participate. This shift changes how business is done across
borders, and where the economic benefits are flowing.

As digital platforms have become global in scope, they are driving down the
cost of cross-border communication and transactions, allowing businesses to
connect with customers and suppliers anywhere. They reduce the minimum scale
needed to go global, opening up international business to smaller firms and
entrepreneurs around the world. One result is that new competitors and new
types of competitors can emerge rapidly from any corner of the world,
forcing companies to rethink their strategies and capabilities, and to do so
quickly. Well-established companies, in particular, face pressure from
start-ups unencumbered by legacy systems and willing to innovate rapidly.
The involvement in the digital economy of firms from developing nations is
narrowing those nations' productivity gap with better-developed economies.
All the evidence suggests that we are only in the very early stages of this
phenomenon, so enormous opportunities are still at stake.

Many countries have formulated programs intended to support participation in
the digital economy. These commonly involve developing broadband
infrastructure, promoting the digital sector in various ways, experimenting
with e-government, encouraging businesses to adopt digital technologies, and
promoting digital literacy among the population. Apart from preparing for
global competition by installing internet-related infrastructure, many
governments are trying to encourage firms to adapt their businesses to the
more challenging and volatile digital environment. Some suggest that
governments and firms should work together to identify promising
opportunities emerging from the digital economy.

International business scholars have rich knowledge of the costs of doing
business abroad, traditionally arising from geographic distance and
institutional gaps. The digital economy is now, however, blurring the
boundaries. Institutional differences and particularly geographic separation
may in future be much less important than they have been in the past.
Indeed, advanced connectivity and shared information may even reduce the
gaps among nations in terms of culture and values. Yet today we know
relatively little about how such changes might influence business strategies
and firms' performance in international business.

The goal of this year's conference is to discuss how the digital economy may
change global business and how firms might respond to such changes in
different institutional contexts. The rules of business are changing, and
the future seems uncertain for companies that have operated successfully for
decades. How might they best prepare for this uncertain world? How should
they design their strategies when consumer behavior is constantly changing
and industry boundaries are increasingly blurred? We welcome papers
addressing these topics whose research settings and findings relate to the
impacts and implications of digital technologies for global business.


AIB 2018 Submission Information

Papers submitted to the AIB 2018 conference need to be submitted to one of
the ten regular tracks or one of the two special tracks addressing the
conference theme. Each paper or panel proposal must be submitted to only one
track. Please select the track closest to your proposal from the list below.
Please note that there is also a "Special Submissions" track for authors
where the appropriate track presents a conflict of interest with the track

All single country studies must focus on IB relevant topics such as MNEs,
international institutions, trade, global value chains etc.

See for more information


Conference Tracks

1. The internationalization process and international entrepreneurship

2. Managing the value chain and operations

3. International marketing and consumer research

4. Global innovation and knowledge management

5. Global strategy, organization and management

6. Global leadership and cross-cultural management

7. International corporate governance and financial management

8. MNE-state relations and international business policy

9. Emerging markets and emerging market MNEs

10. Teaching IB

11. Conference theme track: Global business and the digital economy

12. Conference regional track: Global/regional integration and


The conference website at will be updated
as full call for papers and submission information becomes available.

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