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Dear friends and colleagues,
Allow me to share this overview of the most recent articles published in the Journal of East-West Business, Volume 23, Issue 2, 2017. For access to the full length papers, please go http://www.tandfonline.com/toc/wjeb20/current

Original Articles:

Social Ties, Social Capital, and Recruiting Managers in Transnational Ventures<http://www.tandfonline.com/doi/full/10.1080/10669868.2016.1270247>
Sarika Pruthi<http://www.tandfonline.com/author/Pruthi%2C+Sarika> & Mike Wright<http://www.tandfonline.com/author/Wright%2C+Mike>

ABSTRACT
Social capital provides access to resources; however, how migrant entrepreneurs use social capital in the recruitment of managers for their transnational ventures is less understood. The authors conducted eight in-depth interviews with transnational entrepreneurs of Indian origin in the United Kingdom and nine confirmatory interviews with managers of their transnational ventures. Findings show that transnational entrepreneurs substitute or complement international and local social capital in the recruitment of managers contingent on whether they (a) live in the United Kingdom or India and (b) use social ties in the United Kingdom or India to recruit managers. Implications for research, policy and management are discussed.

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Greenfield Entry Strategy of Multinational Enterprises in the Emerging Markets: Influences of Institutional Distance and International Trade Freedom<http://www.tandfonline.com/doi/full/10.1080/10669868.2016.1273854>

Ahmad Arslan<http://www.tandfonline.com/author/Arslan%2C+Ahmad> & Jorma Larimo<http://www.tandfonline.com/author/Larimo%2C+Jorma>



ABSTRACT

This article addresses greenfield entry strategy of multinational enterprises in emerging markets by analyzing the influences of formal and informal institutional distance as well as international trade freedom. The empirical analysis is based on a sample of 263 greenfield market entries in manufacturing sector undertaken by Finnish firms during 1990-2013. The study results revealed that high formal and informal institutional distances led to the preference of greenfield JVs. The study also found that high level of international trade freedom moderates the influences of formal and informal institutional distances on greenfield entry strategy.

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Current Strategic Actions of Russian Manufacturing Subsidiaries of Western Multinational Corporations<http://www.tandfonline.com/doi/full/10.1080/10669868.2017.1290004>

Igor Gurkov<http://www.tandfonline.com/author/Gurkov%2C+Igor> & Zokirzhon Saidov<http://www.tandfonline.com/author/Saidov%2C+Zokirzhon>



ABSTRACT

This article provides a critical analysis of the current strategic actions of Russian manufacturing subsidiaries of Western multinational corporations. The authors retraced the content of strategic actions in various aspects of subsidiary management implemented during 2015-16 and the activities of strategists of different ranks. The authors found that some actions that multinational corporations in Russia implemented during 2014-16 represent standard strategic practices during downturns. In contrast, other strategic practices (facilities expansion against negative market dynamics and reluctance to change the system of permanent job contracts and abundant employee social benefits) generally contradict with the textbook solution for company strategies during downturns.

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Interfirm Relationships in Emerging Markets: The Importance of Relationships and Cultural Sensitivity<http://www.tandfonline.com/doi/full/10.1080/10669868.2017.1280110>
Gøril Voldnes<http://www.tandfonline.com/author/Voldnes%2C+G%C3%B8ril> & Ingrid Kvalvik<http://www.tandfonline.com/author/Kvalvik%2C+Ingrid>

ABSTRACT
While interfirm relationship value has attracted considerable attention in a domestic market context, little research has examined international buyer-seller relationships. This is surprising, as interfirm relationships across national borders have become increasingly important due to growing liberalization of world trade. Even less research is found including emerging markets. This study use cases with Norwegian seafood export to Turkey as illustrations of the importance of relationship value and cultural sensitivity when conducting business with an emerging country such as Turkey. The data is based on in-depth interviews of Turkish importers.


Prof. Dr. Desislava Dikova
WU / Vienna University of Economics and Business, IB Institute
Editor in Chief, Journal of East-West Business
Senior Editor, International Journal of Emerging Markets
Welthandelsplatz 1, D1, floor 5
A-1020 Vienna, Austria
Tel: + 43 1 313 36 / 5480; + 43 676 821 35 480
Fax: +43 1 313 36 / 905015
Email: [log in to unmask]
http://www.wu.ac.at/iib/team/faculty/dikova


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