Call for Papers_CMIC 2017


China Marketing International Conference 2017

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China Marketing International Conference 2017

Marketing Strategy in the Sharing Economy: Localization and Globalization

14 - 17 July, 2017      

Beijing · China

Submission Deadline: 22 May, 2017


Chinese Scholar Marketing Association

University of International Business and Economics



Welcome to CMIC 2017!

With the advancement of science and technology, Sharing Economy, also called Collaborative Consumption arises at the historic moment, which becomes the inevitable tendency of the current world economy development. The Fifth Annual China Marketing International Conference of Chinese Scholar Marketing Association (CMIC 2017), co-organized by Chinese Scholar Marketing Association and University of International Business Economics, will be held from 14th to 17th July, 2017 at Beijing, China.

Competitive papers (full versions), special session proposals, and poster abstracts are welcomed to address any of the above tracks. We accept both English and Chinese papers. Works on “Marketing Strategy in the Sharing EconomyLocalization & Globalization” are particularly encouraged. For online submission, please refer to the conference webpage: 

Paper Tracks:

1.    Behavioral Modeling and Business Decision Making

  • Track Chair: Haitao Cui, University of Minnesota

2.    Big Data Marketing

  • Track Chair: Tung-lung Steven Chang, Long Island University; Tong (Tony) Bao,   Long Island University

3.    Brand Management

  • Track Chair: Jiaxun He, Professor, East China Normal University; Huifang Mao, Iowa State University; Zengxiang Chen, Nankai University; Ze Wang, 
    University of Central Florida

4.    Consumer Behavior

  • Track Chairs: Thomas Kramer, University of California, Riverside; Xiang Fang, Oklahoma State University; Xiaojing Yang, University of Wisconsin–Milwaukee

5.    Cross-cultural and International Marketing

  • Track Chair: Mike Chen-ho Chao, William Paterson University; Shan Feng, William Paterson University

6.    E-Marketing

  • Track Chair: Qing Wang, Professor, University of Warwick

7.    Logistics and Supply Chain Management

  • Track ChairXiao Huang, Concordia University; Jiong Sun, Purdue University

8.    Marketing Strategy

  • Track Chair: Andreas F. Grein, Baruch College, The City University of New York

9.    Nonprofit Marketing

  • Track Chairs: Yanan Wang, Bishop’s University; Jonathan Deschenes, HEC Montréal

10.    Service Marketing

  • Track Chairs: Sijun Wang, Loyola Marymount University; Yeqing Bao, University of Alabama in Huntsville

Important Dates

April 20, 2017    Early bird registration discount

May 22, 2017    Abstract & Paper submission

May 31, 2017    Doctoral Consortium submission



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