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Dear AIB members,

The Academy of Multinational Enterprises (Japan) is pleased to announce
that Volume 3, Issue 2 of Japan MNE Insights (newsletter) is now available
online (http://www.mne-jp.org/english/pdf/NLfinal_vol3No2.pdf).
This issue includes two special essays, and we would like to share with you
the summary of the special essays.

*Masaaki Kotabe, "Have Japanese Companies Lost Sight of the Paradigm Shift
in Competitive Advantage?"*

Synopsis:
Apple is known for its technological capabilities. Since the dawn of the
21st century, why has Apple, a U.S. company, been able to introduce more
innovative products one after another to the world and so profitable than
has Sony, a Japanese company? Apple developed various groundbreaking
products such as iPod (2001), iPhone (2007), and iPad (2010).  However, it
is still fresh in our memory that in the last quarter of the 20th century,
it was Sony that had been instrumental in introducing many innovative
products globally, including cassette players, Walkman, CD players, DVD
players, Blu-ray discs, and PlayStation. Just like Apple today, Sony used
to be known for its technological capabilities. Yet, U.S. patent statistics
show that Sony has maintained its high technology stock over the years; but
it has not been blessed with many globally successful products in the last
20 years. On the other hand, Apple’s technology stock was nowhere near
Sony’s level when Apple introduced those groundbreaking products
successively. However, Apple has significantly increased its R&D investment
and increased its technology stock in the last several years to a level
comparable to that of Sony. However, even Apple seems to be experiencing a
kind of technology paralysis without successful products now, similar to
the one experienced by Sony earlier. The conundrum is that there even
appears to be a negative, rather than positive, link between investment in
technology and market performance.


*Takeshi Fujisawa, "The Switching Model of International Competitive and
Cooperative Entry Modes: Highlighting the Validity of a Revised Transaction
Cost Approach to the Theory of MNE" *


We hope that you will find the contents interesting and share them with
your colleagues.

With kind regards,


Dr. Tamiko Kasahara
Editorial member of Japan MNE Insights
The Academy of Multinational Enterprises (Japan)
(http://www.mne-jp.org/english/)

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