I’m thrilled to tell you that Global Marketing, 2e has just gotten published by Routledge (Taylor & Francis Group)! The book is authored by professors from 4 different countries, with extensive international and marketing experiences. You can see the features and benefits of the book online https://www.routledge.com/Global-Marketing-Contemporary-Theory-Practice-and-Cases/Alon-Jaffe-Prange-Vianelli/p/book/9781138807884 and you can order a complimentary review copy for adoption directly online from the same website. Kindly consider this book for your future courses in International Marketing and refer the book to colleagues who teach the subject.

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