This book will present a variety of perspectives on how mission informs and/or influences academic and administrative approaches to modern business education. We aim to feature contributors who represent diverse perspectives on mission-based approaches in modern business education (e.g., all business disciplines, private liberal arts, public, religiously affiliated, minority serving, research focused, teaching focused, international). We welcome contributions that speak to academic and administrative embodiments of mission at business schools based in the Americas, Africa, Asia, Europe, and Oceania.
This book will become a respected reference for business school leaders and other stakeholders looking for quality literature about how to foster mission-driven excellence in the 21st Century.
BRENT SMITH, PHD
Associate Professor of Marketing
Founding Editor-in-Chief, International Journal of Marketing and Sales Education
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Editor, Mission-Driven Approaches in Modern Business Education
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Saint Joseph's University - Erivan K. Haub School of Business
Department of Marketing - 5600 City Avenue - Philadelphia, PA 19131