Welcome to CMIC 2017!
With the advancement of science and technology, Sharing Economy, also called Collaborative Consumption arises at the historic moment, which becomes the inevitable tendency of the current
world economy development. The Fifth Annual China Marketing International Conference of Chinese Scholar Marketing Association (CMIC 2017), co-organized by Chinese Scholar Marketing Association and University of International Business Economics, will be held
from 14th to 17th July, 2017 at Beijing, China.
Competitive papers (full versions), special session proposals, and poster abstracts are welcomed to address any of the above tracks. We accept both English and Chinese papers. Works
on “Marketing Strategy in the Sharing Economy：Localization & Globalization”
are particularly encouraged. Authors should transmit their submissions by email to
[log in to unmask] or
[log in to unmask] and indicate
to which track the submissions belong.
Paper Tracks:
· Marketing
Strategy
·
Big Data Marketing
·
Big Data and Social Network
·
Brand Management
·
Consumer Behavior
·
Cross-cultural and International Marketing
·
E-Marketing
·
Logistics and Supply Chain Management
·
Marketing Modeling
·
Service Marketing
·
Mobile Marketing
·
Business Model Innovation
·
International Business
·
Marketing in Emerging Markets
|
