The Spring 2017 issue of Rutgers Business Review is now available at
www.rbusinessreview.org. In this issue:
Farok J. Contractor
The Six Faces of Value Co-creation: A Field Guide for Executives
Kumar Rakesh Ranjan and Stuart
Read
When One Size Must Fit All: How a Large MNC Centralized Its
Purchasing
Sudipa Sarker,
Arash Azadegan, and Paolo Trucco
Front-of-Package Nutrition Labeling: Which Labels Benefit Consumers
the Most and Why Do They Help?
Christopher L. Newman, Elizabeth Howlett, and Scot Burton
Quest for the Grail: Measuring the Incremental Influence of
Promotions in a Digital Big Data World
Jim Sprigg
Government-Funded Basic Research: What’s in It for Firms?
Klaus Prettner and Katharina
Werner
Reregulation of Business Data Services
Victor Glass and Timothy
Tardiff
Riccardo Leoncini
Building Closer Economic Ties between China and Africa: Small
Traders Operating in China
Gido Mapunda, Xiaohui Wang, Tony O’Malley, John Benson, and Ying Zhu
Goran Calic
Understanding Religious Diversity in Management
Adam B. Cohen and Joseph E. Barbour
Management and Regulatory Focus: Three New Domains of Application
James F. M. Cornwell and E. Tory Higgins
Social Exclusion Stimulates Product and Brand Switching
Lei Su, Yuwei Jiang, Zhansheng Chen, and C. Nathan DeWall
The Rutgers Business School Payment Practices Index for the
U.S. Retail Industry
Rudolf Leuschner and Sengun Yeniyurt