CALL FOR BOOK CHAPTERS
Management, Leadership and Marketing of
Universities and Colleges of Higher Education:

Global and Local Perspectives

In this highly competitive dynamic global environment, effective leadership and management as well as marketing are vital for running universities and colleges successfully. There is a dearth of literature dealing with management, leadership and marketing of universities and colleges of higher education.  The major objective of this proposed book is to have an excellent collection of book chapters from leading academics, scholars and practitioners around the world.  Chapters will cover research papers, principles, and models vital for improving performance of higher education institutions in this ever changing world.

The book is designed to be an important reference in the field of management, leadership and marketing of universities and colleges of higher education. The target market will include university and college presidents, chancellors, vice chancellors, deputy vice chancellors, trustees, executives, board members, provosts, deans, head of schools, head of departments/chairs, directors, administrators and managers who are constantly finding their institutions under pressure to improve performance by becoming more effective and efficient. The book will also be useful for consultants, professors, lecturers and graduate students looking for contemporary literature in the areas of management, leadership and marketing of universities and colleges of higher education.

Chapter Topics/Areas

Contributors from anywhere in the world can write on any of the following topics or related areas: Leadership; management; marketing; strategic management; financial resources; funding of higher education; internationalization; recruitment and retention of academics and administrators; student evaluation; recruitment of students; performance appraisal; teaching and research; human resource management; institutional governance; management of student satisfaction and retention; accreditation process; marketing of education; women in leadership and management; motivation of staff; organizational change and development; management and marketing of sporting activities; exporting of education; ethical issues; spirituality; performance of higher education. This list is by no means exhaustive as other topics in the field of management, leadership and marketing of universities and colleges of higher education will also be considered.

Submission of Manuscripts

Manuscripts should be single spaced, Times New Roman font, 12pt size, with 2.5 cm (1 inch) margins on all four sides and using Windows. The title of your paper must be written in bold capital letters using 12pt Times New Roman font. Also all headings and sub-headings must be written in bold capital letters using 12pt Times New Roman font.  All tables and figures should be incorporated into the body of the paper with titles at the top left of the table or figure.

The manuscript should have two covers. The first cover should contain the title, abstract, full authorship, authors’ academic degrees, professional titles, affiliations, postal and email addresses, acknowledgement of research sponsors and assistance. This should then be followed by another cover that only indicates the article title and the abstract (this will be used for anonymous refereeing). This second cover should be followed by the full paper. 

Manuscripts should be emailed to Dr Gabriel Ogunmokun at the following email addresses:
[log in to unmask]; [log in to unmask].
The subject of the email should be: Book chapter for Management, Leadership and Marketing of Universities. All paper(s) will be subjected to a double blind, peer review process.

Deadline for Submission of Chapters: Papers are due on or before Tuesday February 28, 2017.

The book will be edited by Dr David Hall, the President of the University of the Virgin Islands and Dr Gabriel Ogunmokun, the President of the World Academy of Researchers, Educators and Scholars, and a Professor at the University of the Virgin Islands, US Virgin Islands.