Please find below details of a forthcoming issue of Studia
Oeconomica Posnaniensia on Creating and managing value on
international scale – CEE,markets’ perspective.
Deadlines: Extended abstract: 10.02.2017
Full paper: 31.03.2017
The aim of the forthcoming issue is to provide the answers to
the following questions:
Does the process of creating, communicating, delivering and
monetizing the value DIFFER in CEE countries from the respective
processes in mature or emerging countries?
What are the grounds and consequences of these similarities/
differences?
How this process (the customer value creation, CVC, and
customer value management - CVM) evolved in CEE countries? What
lessons we can draw from these trends?
What are the forthcoming trends in customer value creation and
management? Do they impact on CEE, mature and emerging markets
with the same strength and consequences?
While answering these questions, papers can elaborate on one (or
more)/ but not limited to/ the following topics:
the process of creating/ communicating/ delivering/ monetizing
the value
business models creation/ strategy
the role of Internet and digital media in CVC and CVM
consumer behavior; customer value perception (CVP), decision
making processes, brand loyalty, purchasing patterns, price
perception etc.
conceptual and measurement challenges in CVP and CVM and the
consequences of particular conceptual and metric choices on both
the results and managerial implications.
The articles in this volume should take either enterprise,
managerial or customer perspective. Papers elaborating on cultural,
institutional, economic, historic grounds/ facets etc. of CEE
markets are welcome, but the perspective of the consumers or
companies should dominate in these analysis. Both empirical and
conceptual papers will be accepted.