Dear AIB Members,
Please find below details of a forthcoming issue of /Studia Oeconomica
Posnaniensia/ on *Creating and managing value on international scale –
CEE,markets’ perspective.
Deadlines:
*_Extended abstract__:_*10.02.2017
Full paper: 31.03.2017
*The aim of the forthcoming issue is to provide the answers to the
following questions:
* Does the process of creating, communicating, delivering and
monetizing the value DIFFER in CEE countries from the respective
processes in mature or emerging countries?
* What are the grounds and consequences of these similarities/
differences?
* How this process (the customer value creation, CVC, and customer
value management - CVM) evolved in CEE countries? What lessons we
can draw from these trends?
* What are the forthcoming trends in customer value creation and
management? Do they impact on CEE, mature and emerging markets with
the same strength and consequences?
While answering these questions, papers can elaborate on one (or more)/
but not limited to/ the following topics:
* the process of creating/ communicating/ delivering/ monetizing the
value
* business models creation/ strategy
* the role of Internet and digital media in CVC and CVM
* consumer behavior; customer value perception (CVP), decision making
processes, brand loyalty, purchasing patterns, price perception etc.
* conceptual and measurement challenges in CVP and CVM and the
consequences of particular conceptual and metric choices on both the
results and managerial implications.
The articles in this volume should take either enterprise, managerial or
customer perspective. Papers elaborating on cultural, institutional,
economic, historic grounds/ facets etc. of CEE markets are welcome, but
the perspective of the consumers or companies should dominate in these
analysis. Both empirical and conceptual papers will be accepted.
Contact and submissions to:
Beata Stepien – [log in to unmask]
or Michal Staszkow – [log in to unmask]
Best regards,
Michal Staszkow
Poznan University of Economics and Business
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