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Call for Case Studies with Teaching Notes and/or Mini-cases Doing Business in Europe 3 Loving Doing Business in Europe 1 or 2 and its case studies and teaching materials? And/or teaching International Business, European Business, or International Business Environments? Here is your opportunity to contribute to the next edition of Gabriele Suder’s textbook Doing Business in Europe, with a case study illustrating clearly how the European business environment, integration, policies, cultures, marketing contexts, and finances, and phenomena such as BREXIT impact a corporation or sector. If accepted, your case study will be become part of the textbook’s 3rd edition, due to be published in 2018, and/or on its website, clearly making attribution of your authorship of the case and teaching note, or mini-case. Accompanying video material, e.g. with a CEO interview about the case, will also be appreciated if feasible. Please see below for details about the different contributions possible. The new, third edition of Doing Business in Europe (DBiE) will allow the reader to keep track of the many evolutions that have taken place since the writing of the original text and its second edition, and change focus from its prior developments including the Lisbon agenda, the Lisbon treaty, the new parliament, the increasing focus of the market on environmentally friendly solutions, and the challenges and responses that the 2008/2009 global economic downturn has created (e.g., the renewed interest of countries such as Iceland in the Euro-currency), and of course BREXIT. We will add thematic perspectives on key contemporary European challenges, expand the text to consider even more non-EU businesses' activities in the EU and we’ll add state-of-the art learning aids to the text, reflecting best practise in textbook publishing. We will add perspectives on the contemporary European challenges of climate change and energy, new Global Value Chain considerations, labour migration, refugee movements, increasing security issues (incl. terrorism), and a changed geopolitical context (e.g. Russia). This will help your students analyze the resulting business opportunities for today and tomorrow, and understand the European perspectives on International Business. The textbook is pitched at a readership of advanced undergraduate and graduate business students, as well as students on executive education courses, and business readers. Please see below for the most essential information about making your contribution, including the details of each contribution type, the topics and themes of the various chapters, and the process for developing and submitting your corporate case study and / or mini-case. About the Authors of this Textbook: Prof Dr Gabriele Suder Principal Fellow at Melbourne Business School and Director, International Relations, at The University of Melbourne, Australia, Author of DBiE 1 and 2, is now joined by Dr Johan Lindeque Research Associate at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) and Assistant Professor of Strategy at the University of Amsterdam Business School. Overview of the Contribution Types Corporate Case Studies The corporate case studies are intended to be longer teaching cases that allow students to understand the multifaceted and multidimensional nature of the European business environment by analyzing a corporate case study. These extended corporate case studies are expected to provide opportunities for synthesizing themes from across selected topics covered in the book and appear in a separate section at the end of the textbook. Corporate Case Study length: Between 800 and 1800 words (exceptionally a max of 2500 words) Teaching Notes length: Between 600 and 800 words (compulsory for case studies) Chapter Mini-Cases The chapter mini-cases are intended to provide a brief account of a unique and interesting illustration of business or policy activities that illustrate the nature of the European business environment through the experiences and outcomes of policy-making and managerial and firms behavior in Europe. These are expected to be suitable for appearing either at the start or end of chapters to illustrate chapter contents. Case Study length: Between 450 and 800 words Teaching Notes length: Not required. Overview of Indicative Topics / Themes for Corporate Case Studies or Chapter Mini-cases The list below is not exhaustive and we welcome initiative in suggesting topics or themes, but please consider the broad chapter topics below in suggesting a corporate case study or mini-case. Current Chapters/Topics/Themes 1. The contemporary/evolving European business environment (Contemporary phenomenon that feature the European business environment, e.g. BREXIT, Crises, Key policy initiatives etc.). PART I THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADES 2. Landmarks of European integration (How has history and politics shaped the European business environment, e.g. CAP). 3. Enlargement and the theories of integration (the evolving enlargement and deepening of the European business environment) 4. Institutional Players: How the rules and agendas of the European business environment are set (how does 'Europe' function) Part II Business Europeanization 5. The Europeanization of a Business Environment (the expansion of firms within Europe) 6. The Europeanization of Business Management (the emergence of a European way of doing business/managing) Part III Business Activity Functions in the European Environment 7. European Economics, Finance and Funding (Financing and reporting European business activities) 8. Marketing in Europe (Business and the European customer/consumer) 9. Lobbying the Playing Field (Business' engagement with policy-making in Europe) 10. Competing Internationally (European firms outside Europe and non-European firms inside Europe) Contemporary Challenges of Particular Interest Climate change and energy, new global value chain (GVC) considerations, labour migration, refugee movements, increasing security issues (incl. terrorism), and a changed geopolitical context (e.g. Russia). We welcome suggestions for other themes of contemporary interest as well. The Process: Submissions are made by email using (only): [log in to unmask]<mailto:[log in to unmask]> Submissions should be made using Microsoft Word to allow electronic review comments please. Step 1: You submit a short expression of interest/abstract (about 250 words) stating your intention to write /submit a corporate case study or mini-case for DBiE3, that includes an indication of the (mini-)case you wish to write about, the expected learning outcomes for the (mini-)case and the probable length Deadline: 15 February 2017 Step 2: You receive a confirmation of acceptance of the proposed contribution from Gabriele Suder and Johan Lindeque, as well as more information about the publishers' requirements and a brief style guide for the case or mini-case contributions. Deadline: 28 February 2017 Step 3: You write your corporate case study and its accompanying teaching notes or mini-case study (without teaching notes) and submit it for review/revision comments. Deadline: 31 August 2017 Step 4: You receive review/revision comments as needed from Gabriele Suder and Johan Lindeque. Deadline: 30 September 2017 Step 5: You submit the final version of the corporate case study and its teaching notes or the mini-case. Deadline: 31 December 2017 Thank you for your interest in making a contribution to Doing Business in Europe 3rd ed. If you have any questions please do not hesitate to contact Gabriele Suder or Johan Lindeque using the following email address: [log in to unmask]<mailto:[log in to unmask]>