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We are
pleased to
announce the imminent arrival of the Seventh Edition of
‘International
Business’, in early December 2016 published by
Pearson. This edition is a significant update
of the sixth edition, written by Alan Rugman and Simon
Collinson, published in 2012.
New to
this
edition:
·
Rajneesh
Narula has joined the project
as co-author.
·
Three completely new
chapters (Chapters 1-3) open the book. We have significantly
restructured the
book to place a much greater emphasis on: (1) technology and
innovation, as key
drivers of international competitiveness; (2) institutions as
mediators and
moderators of MNE (multinational enterprise) activities; (3)
small and
medium-sized enterprises as important global players, and; (4)
how MNEs can be
responsible businesses, taking a broader, more ethical
stakeholder approach,
rather than a narrowly profit-oriented shareholder approach.
·
Chapter 1 takes a more
holistic view of globalization and the role of MNE activity, and
pays attention
to contemporary issues such as global value chains and emerging
country MNEs.
·
Chapters 2 and 3 take in
a broader view of theoretical perspectives and frameworks.
·
The
book has over a 100 cases, including 21 brand new cases,
including: ‘Worrying
Times for Singapore’s SME’s’, ‘Greece: Third (Bailout) Time
Lucky’, ‘the 2015
China financial crisis’, ‘Adidas: Promoting a Global Sports
Brand’, the ‘Glass
Ceiling’, ‘Nestle in Nigeria’, ‘Financial Transparency at
Siemens’ and the ‘VW
diesel dispute’. The majority of other cases have been
significantly updated or
completely re-written.
·
Every
Chapter has been thoroughly updated, with new data, trends and
references. A
revised bibliography appears at the end of each in the ‘Further
Reading’
section.
·
A
new Instructor’s Manual and PowerPoint slides are also
available.
·
A
lovely new cover. Really.
·
The Seventh Edition of
‘International Business’ is dedicated to the memory of Alan
Rugman.
Although
Amazon.co.uk has priced the
hardcover at ‘£1507’ I am happy to assure you that this is an
error, and the
book will be competitively priced!
For details on
how to order an
inspection copy visit:
https://catalogue.pearsoned.co.uk/educator/product/International-Business/9781292064390.page
To simply buy
it immediately, all
reputable bookshops (including Amazon) will fulfill this desire.
Order now. A delightful Christmas gift, we think.
Rajneesh Narula
The
John H. Dunning Chair of International Business
Henley
Business School
Register for the AIB UK Conference 6-8 April 2017