* * ** *We are pleased to announce the imminent arrival of the Seventh Edition of ‘International Business’, _in early December 2016_ published by Pearson. This edition is a significant update of the sixth edition, written by Alan Rugman and Simon Collinson, published in 2012.* *New to this edition:* ·Rajneesh Narula has joined the project**as co-author. ** ·Three completely new chapters (Chapters 1-3) open the book. We have significantly restructured the book to place a much greater emphasis on: (1) technology and innovation, as key drivers of international competitiveness; (2) institutions as mediators and moderators of MNE (multinational enterprise) activities; (3) small and medium-sized enterprises as important global players, and; (4) how MNEs can be responsible businesses, taking a broader, more ethical stakeholder approach, rather than a narrowly profit-oriented shareholder approach. ·Chapter 1 takes a more holistic view of globalization and the role of MNE activity, and pays attention to contemporary issues such as global value chains and emerging country MNEs. ·Chapters 2 and 3 take in a broader view of theoretical perspectives and frameworks. ·The book has over a 100 cases, including 21 brand new cases, including: ‘Worrying Times for Singapore’s SME’s’, ‘Greece: Third (Bailout) Time Lucky’, ‘the 2015 China financial crisis’, ‘Adidas: Promoting a Global Sports Brand’, the ‘Glass Ceiling’, ‘Nestle in Nigeria’, ‘Financial Transparency at Siemens’ and the ‘VW diesel dispute’. The majority of other cases have been significantly updated or completely re-written. ·Every Chapter has been thoroughly updated, with new data, trends and references. A revised bibliography appears at the end of each in the ‘Further Reading’ section. ·A new Instructor’s Manual and PowerPoint slides are also available. ·A lovely new cover. Really. ·The Seventh Edition of ‘International Business’ is dedicated to the memory of Alan Rugman. Although Amazon.co.uk has priced the hardcover at ‘£1507’ I am happy to assure you that this is an error, and the book will be competitively priced! For details on how to order an inspection copy visit: https://catalogue.pearsoned.co.uk/educator/product/International-Business/9781292064390.page ISBN-10: 1292064390 • ISBN-13:9781292064390 To simply buy it immediately, all reputable bookshops (including Amazon) will fulfill this desire. Order now. A delightful Christmas gift, we think. Rajneesh Narula The John H. Dunning Chair of International Business Henley Business School Register for the AIB UK Conference 6-8 April 2017 http://www.henley.ac.uk/aib2017 <http://s.wisestamp.com/links?url=http%3A%2F%2Fwww.henley.ac.uk%2Faib2017&sn=null> ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.