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Dear Sir/Madam, Greetings from the Department of Commerce, Sri Krishna Arts and Science College, Coimbatore.India. We take great pleasure in inviting you to the conference on “Viral Marketing for Financial Services” which is to be held on 05 & 06 January, 2017 at Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India. About SKASC With the noble intention of carrying the torch of learning to the people of rural masses and promoting higher education, this institution has carved itself a name in the field of higher learning in the city of Coimbatore and has been spectacular and enviable service for nearly two decades, catering the educational thirst of more than 6000 students of from Sri Krishna Arts and Science College is functioning with the motto “KNOWLEDGE, LOVE AND SERVICE." Viral Marketing Viral marketing is a business strategy evolving in each and every part of the marketing and its aspects like branding a product, communication and advertising. It concentrates mostly on the internet because of the impact of the social networks. Social networks play an important role in the present scenario for contacting people, for promoting product etc. It also promotes and creates a great demand for a forthcoming invention. Aim of the Conference The aim of the conference is to help the financial companies to overcome geographical obstacles and reach customers across the globe by connecting with them on a personal level. It improves customer service, advances marketing strategies and creates new products and services offered to customers. The Banking and Financial Sector (BFSI) has infused digital marketing into the crux of the industry. It comes out with challenges but the opportunities are immersive. Paper Submission and Deadlines All should show the name of the authors, their institutional affiliation (where appropriate), contact details (including full address, telephone and fax numbers and e-mail address). By submitting the full paper, the author(s) makes a commitment to present his/her paper at the conference. Full paper must be submitted on or before 5th December 2016. The paper should be presented in APA format; selected papers will be published in book with ISBN number. Notification of accepted papers will be sent within 5 days from the receiving date. All abstracts will be peer reviewed. At least, one of the authors must register for conference by the registration deadline (10th December 2016) to ensure the inclusion of their paper in the Conference. We expect your participation and presentation. Contact Persons: Mrs. R.Kavitha.: 91 74026 01796 Mrs. S. Asha +91 74026 01802 Ms. Aardhra Vasudevan +91 74026 01814 Mrs. P.Jessintha. +91 97915 46993 E – Mail: [log in to unmask] Reference Mail id: [log in to unmask] Contact No: 0422 – 2678400. 0422 – 2678060. Fax: 0422 – 2678052 _____________________ P.Baba gnanakumar, Head, Department of Commerce; Sri Krishna Arts and Science College, Coimbatore 641 008. Tamil Nadu, India. ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.