The deadline for the AMA Global Marketing SIG special conference in Cuba is approaching and we welcome your submissions!


All of the information about the conference is available at and the key dates for the conference to remember are:

·         Deadline for submissions: October 3, 2016

·         Acceptance notifications: November 20, 2016

·         Author registration: January 3, 2017

·         Conference dates: April 6-8, 2017

Commercial flights from US to Cuba recently resumed and the expectation is that all the major airlines will be flying from multiple US cities by later this fall.


We’re optimistic that it will be a wonderful exchange of international marketing ideas in a unique cultural setting and we look forward to your submission and participation in this special conference!








Call for Papers


AMA Global Marketing SIG


April 6-8, 2017


Havana, Cuba


Global Marketing in an Era of Change


Submission Deadline: October 3, 2016


At the dawn of new relations between the US and Cuba, the AMA Global Marketing SIG is proud to invite you to a special international marketing conference in Havana, Cuba. Consistent with the conference setting, the theme of the conference focuses on how ongoing and significant changes in the institutional environment are affecting global marketing activities.


We invite papers on all aspects of international marketing and international business, including global marketing strategy, global customer relationship management, cross-cultural consumer behavior, global supply chains, emerging and frontiers markets, as well as other topics that have global marketing implications.

The conference will be filled with interactive, energetic, and enlightening sessions, networking opportunities with the world’s foremost international marketing scholars, and a unique cultural experience in Cuba.


Conference Venue

Havana is the capital city and the leading commercial center of Cuba. The city was founded in the 16th century by the Spanish and served as an important connector between the New and Old World. Today, the city has a population of more than 2 million and it attracts more than 1 million visitors each year. In 1982, UNESCO declared the historic center a World Heritage Site and in 2015, it was recognized as a New7Wonders city.


Most conference sessions will take place at the historic Hotel Nacional de Cuba, which is considered an important symbol of Cuban history, culture, and identity. The Hotel Nacional de Cuba was declared a National Monument and has been inscribed in the World Memory Register. With its privileged location in the middle of Vedado, the center of Havana, it stands on a hill just a few meters from the sea, and offers a great view of the Havana Harbor; the seawall and the city.


Conference Highlights


1.      Journal of International Marketing Special Issue Editor-in-Chief Costas Katsikeas will invite the most promising papers submitted to the conference for publication in the Journal of International Marketing. Promising papers from the conference will be identified by the track chairs and journal editors. To be considered for publication in JIM, papers must subsequently be submitted to JIM and undergo a double-blind review process.


2.      Doctoral Consortium – We invite doctoral students with a focus at the intersection of marketing and international business to participate. The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional networks.


3.      Professional Development and Networking – The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference, including:

a)       V. Kumar, Georgia State University, Editor Journal of Marketing

b)       Rob Palmatier, University of Washington, Editor Journal of the Academy of Marketing Science

c)       Costas Katsikeas, University of Leeds, Editor Journal of International Marketing

d)       Dan Bello, Georgia State University

e)       Michael Czinkota, Georgetown University

f)        David Griffith, Lehigh University

g)       Jan Heide, University of Wisconsin

h)       Tomas Hult, Michigan State University

i)         Neil Morgan, Indiana University

j)        Saeed Samiee, University of Tulsa


4.      Unique Cultural Experience – Havana, Cuba will serve as the perfect backdrop to study and discuss how changes in political, economic, and cultural environments are affecting global marketing practices. Laden with history and tradition, Cuba is in the midst of change and global brands are eagerly awaiting the opportunity to enter the Cuban market. The transformation of Cuba also epitomizes the ongoing shift in global markets toward a focus on emerging markets.  


Conference Tracks and Track Chairs


All submissions for the conference need to be categorized into one of eight topical tracks. Each submission must be submitted to only one track. Please select the track closest to your proposal from the list below:


1.      International Marketing Strategy


Track Chairs:   David Gilliland, Colorado State University, [log in to unmask]

                        Stanford Westjohn, University of Alabama, [log in to unmask]


2.      Global New Product Development and Innovation


Track Chairs:   Cheryl Nakata, University of Illinois-Chicago, [log in to unmask]

Billur Akdeniz Talay, University of New Hampshire, [log in to unmask]


3.      International Relationship Marketing and Channel Management


Track Chairs:   Dionysios Skarmeas, Athens University of Economics and Business, [log in to unmask]

                        Claude Obadia, ESCE Paris, [log in to unmask]


4.      Global Brand Management and Advertising


Track Chairs:   Katharina Zeugner-Roth, IÉSEG School of Management, [log in to unmask]

                        Goksel Yalcinkaya, University of New Hampshire, [log in to unmask] 


5.      Cross-Cultural Consumer Behavior


Track Chairs:   Srdan Zdravkovic, Bryant University, [log in to unmask]

                        Ana Valenzuela, Baruch College, [log in to unmask]


6.      International Sales and Global Account Management


Track Chairs:   Stavroula Spyropoulou, University of Leeds, [log in to unmask]

                        Linda Hui Shi, University of Victoria, [log in to unmask]


7.      Global Sustainability and Corporate Social Responsibility

Track Chairs:   Constantinos Leonidou, University of Leeds,
[log in to unmask]

Nicole Koschate-Fisher, Universität Erlangen–Nürnberg, [log in to unmask]


8.      Export Marketing, Market Entry, and Internationalization


Track Chairs:   Carlos Sousa, Durham University, [log in to unmask]

                        Douglas Dow, University of Melbourne, [log in to unmask]

Submission Instructions


Please submit your papers electronically via e-mail to the appropriate track chairs. A manuscript should only be submitted to one track. All manuscripts and proposals must be submitted by October 3, 2016. For up-to-date information about the conference and related events, please check the conference website at Any questions regarding this call for papers should be addressed to the appropriate track chairs or the Program Chair.


We welcome two types of submissions:


1)      Competitive Sessions – Submissions of fully developed papers are appropriate for consideration for competitive sessions. Competitive papers must be 50 pages or less, inclusive of all materials, including appendices and references. Shorter submissions (i.e. extended abstracts) can be considered for competitive sessions if they are advanced enough and show strong potential.


2)      Interactive Sessions – Shorter manuscripts or work-in-progress pieces that could benefit from informal feedback from other participants are appropriate for submission to the interactive sessions. These sessions are held in poster-style or roundtable discussion format that allows for interaction with other researchers with similar interests. Interactive submissions can be of an extended abstract nature and no more than 10 pages.


Please note that submitting a manuscript as a competitive paper does not necessarily mean it will end up in a competitive session. The best papers in each track will be placed into the competitive sessions while lesser-developed papers will be placed in interactive sessions.  The number of competitive papers we can accept for the conference is limited and therefore sometimes fully developed papers will be placed in an interactive format session due to space considerations.


Formatting Guidelines


Your electronic submission should consist of two files:


1.      Cover page with identifying information for all co-authors.

2.      Main file that is stripped of all identifying information. The ‘File Properties’ for the documents should be cleaned to remove identifying information.


Please format your paper according to the Journal of International Marketing guidelines, which includes:



Code of Conduct

Scholars submitting papers to the conference are expected to act professionally in their research and conference participation, following relevant professional codes of ethics, and showing respect to our diverse members. This requires adhering by the following standards:

1.      Conflict of Interest – Authors who have a conflict of interest relationship with a track chair shall submit their paper to a different track.

2.      Responsibility to Review – Authors submitting papers to the conference commit to reviewing papers for the conference.

3.      Responsibility to Present – At least one of the authors commits to register for the conference and present the paper. No personal requests for variation of time slots will be accommodated and authors must present in the time slots allocated.

4.      Plagiarism – Plagiarism will not be tolerated. Authors assure that submitted papers are their own work and appropriate credit is given to sources, including any previous work of the authors.

After Submission

All competitive manuscript submissions will be subject to a blind review process and will be evaluated based on interest to the international marketing community, relevance to international marketing research, teaching and/or practice, analytical and conceptual rigor, quantitative and qualitative methods (if applicable), innovativeness, and significance of conclusions.

Important Dates

o    Deadline for submission: October 3, 2016

o    Acceptance notification: November 20, 2016

o    Author registration: January 3, 2017

o    Conference dates: April 6-8, 2017



Peter Magnusson

University of Alabama

[log in to unmask]

Annie Cui

West Virginia University

[log in to unmask]

Kelly Hewett

University of Tennessee

[log in to unmask]

Costas Katsikeas

University of Leeds

[log in to unmask]




Peter Magnusson, Ph.D. | Associate Professor of International Marketing

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Department of Marketing
The University of Alabama
127 Alston Hall
Box 870225
Tuscaloosa, AL 35487
Phone 205-348-8932 | Mobile 954-654-8176
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The University of Alabama


AMA Global Marketing SIG –

Special Global Marketing Conference in Havana, Cuba, April 6-8, 2017


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