Dear IB Colleagues:

Tomorrow (Aug 24) is the last day to enroll your IB students in the X-Culture competition (the Aug 29-Oct 14 “early” track, the “late” track applications will be accepted through Sept 25).

Over 100 instructors/universities from 45 countries have already joined in, and we still have a little more room.

We are especially interested in applications from outside the U.S.


More information below:  


If you're teaching International Business, Marketing, Cross-Cultural Management, or related courses and want to add an experiential component to your course, consider joining the X-Culture Project:


X-Culture is a partnership of 400+ IB professors from around the world.

Over 4,000 MBA/EMBA/Undergraduate students from 100 universities in 40 on 6 continents participate in X-Culture every semester (about 30,000 have taken part in X-Culture so far).


The students are put in Global Virtual Teams of about 6 (each team member from a different country) and the teams work for a semester on real-life IB challenges presented by real-life companies, thereby experiencing first-hand the challenges and learning best practices of international teamwork, as well as gaining valuable international business consulting experience.

The best students are then invited to X-Culture Symposium (last few hosted by Mercedes-Benz, Home Depot, Louis Vuitton, and JCB). 


Here is how it works: 

Why you as a professor want to add it to your course:   

How your students benefit from X-Culture:  

What’s in it for businesses:  

A recent TEDx Talk on of the studies we do based on X-Culture:  


X-Culture is also an excellent research platform. We collect longitudinal multi-source multi-level multi-method data on GVTs (over 2,000 variables total), so if you’re interested in research on groups, we have the biggest and deepest dataset in the world:


More about X-Culture:


AIB Insights:  

But does it work? Evidence in AMLE: t


The application process is competitive. We try limit it to 100 instructors/universities in a given semester. Instructors teaching outside the U.S. and research-active academics are especially encouraged to apply.



- Undergraduate

- MBA and other Master’s


- Non-student contestants


2016-2a: August 29-October 14, 2016

Application deadline: August 20, 2016

2016-2b: October 3-November 25, 2016

Application deadline: September 20, 2016




Questions, suggestions: Dr. Vas Taras, [log in to unmask] , 336-854-4102

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