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Dear Colleagues,
I have recently published two books:
1. Hwy-Chang Moon, 2016, The Strategy for Korea’s Economic Success, Oxford University Press
Overview
Korea’s economic success has inspired numerous studies in the past decades. While each study has merits of its own, a comprehensive model that can sufficiently and succinctly explain Korea’s success is needed. This book provides an explanation from a new perspective that incorporates the insights of previous works. A rigorous analysis of the previous theories and Korea’s political and socio-economic policies as well as its developmental history revealed that Korea’s success—as a generalizable case—does not owe to a mysterious, genetically engineered recipe of innovation or a naturally inherited resources. This book identifies four factors - agility, benchmarking, convergence, and dedication, or the ABCDs - as the main pillars that weaved Korea’s present competitiveness, along with the roles of the Korean government, firms, and people. This book also highlights the role of internationalization in broadening the scope of strategic choices, and shows how the combined implementation of internationalization and the ABCDs broadens and deepens the pool of strategic resources.
Additional details can be found in the following links:
Ÿ [Oxford University Press] https://global.oup.com/academic/product/the-strategy-for-koreas-economic-success-9780190228798?cc=kr&lang=en&#
Ÿ [Amazon website] https://www.amazon.com/Strategy-Koreas-Economic-Success/dp/0190228792/ref=sr_1_1?ie=UTF8&qid=1468308342&sr=8-1&keywords=hwychang+moon
2. Hwy-Chang Moon, 2016, Foreign Direct Investment: A Global Perspective, World Scientific Publishing.
Overview
The study of Foreign Direct Investment (FDI) has evolved as one of the mainstream topics in international business strategy. This book offers answers from a comprehensive perspective to the main questions regarding FDI: the motivations and effects of FDI (for emerging firms and countries, in particular) and how it can be utilized and extended to other areas of studies (e.g., cluster, corporate social responsibility). Written from a global perspective, this book reaches beyond business strategies to government policies toward promoting and attracting FDI for industrial and economic development. The author, with his vast experience in consulting and research projects for multinational companies, international organizations, and governments, examines real world business practices of Asian firms and how they relate to their Western counterparts, thus making this book a valuable and practical reference not only for scholars and students, but also for practitioners.
Additional details can be found in the following links:
Ÿ [World Scientific Publishing] http://www.worldscientific.com/worldscibooks/10.1142/9088
Ÿ [Amazon website] https://www.amazon.com/Foreign-Direct-Investment-Global-Perspective/dp/981458360X/ref=sr_1_3?ie=UTF8&qid=1468308342&sr=8-3&keywords=hwychang+moon
I hope you will find these two books interesting and I also welcome any collaboration with you on further research in these areas.
All the best,
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Hwy-Chang Moon
Professor of International Business Strategy & Competitiveness
Graduate School of International Studies
Seoul National University
Seoul 08826, Korea
02-880-8518
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