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Dear Colleagues,



I have recently published two books:



*1.       **Hwy-Chang Moon, 2016, The Strategy for Korea’s Economic
Success, Oxford University Press*



*Overview*

Korea’s economic success has inspired numerous studies in the past decades.
While each study has merits of its own, a comprehensive model that can
sufficiently and succinctly explain Korea’s success is needed. This book
provides an explanation from a new perspective that incorporates the
insights of previous works. A rigorous analysis of the previous theories
and Korea’s political and socio-economic policies as well as its
developmental history revealed that Korea’s success—as a generalizable
case—does not owe to a mysterious, genetically engineered recipe of
innovation or a naturally inherited resources. This book identifies four
factors - agility, benchmarking, convergence, and dedication, or the ABCDs
- as the main pillars that weaved Korea’s present competitiveness, along
with the roles of the Korean government, firms, and people. This book also
highlights the role of internationalization in broadening the scope of
strategic choices, and shows how the combined implementation of
internationalization and the ABCDs broadens and deepens the pool of
strategic resources.



Additional details can be found in the following links:

Ÿ  [Oxford University Press]
https://global.oup.com/academic/product/the-strategy-for-koreas-economic-success-9780190228798?cc=kr&lang=en&#
<https://global.oup.com/academic/product/the-strategy-for-koreas-economic-success-9780190228798?cc=kr&lang=en&>

Ÿ  [Amazon website]
https://www.amazon.com/Strategy-Koreas-Economic-Success/dp/0190228792/ref=sr_1_1?ie=UTF8&qid=1468308342&sr=8-1&keywords=hwychang+moon



*2.       **Hwy-Chang Moon, 2016, Foreign Direct Investment: A Global
Perspective, World Scientific Publishing.*



*Overview*

The study of Foreign Direct Investment (FDI) has evolved as one of the
mainstream topics in international business strategy. This book offers
answers from a comprehensive perspective to the main questions regarding
FDI: the motivations and effects of FDI (for emerging firms and countries,
in particular) and how it can be utilized and extended to other areas of
studies (e.g., cluster, corporate social responsibility). Written from a
global perspective, this book reaches beyond business strategies to
government policies toward promoting and attracting FDI for industrial and
economic development. The author, with his vast experience in consulting
and research projects for multinational companies, international
organizations, and governments, examines real world business practices of
Asian firms and how they relate to their Western counterparts, thus making
this book a valuable and practical reference not only for scholars and
students, but also for practitioners.



Additional details can be found in the following links:

Ÿ  [World Scientific Publishing]
http://www.worldscientific.com/worldscibooks/10.1142/9088

Ÿ  [Amazon website]
https://www.amazon.com/Foreign-Direct-Investment-Global-Perspective/dp/981458360X/ref=sr_1_3?ie=UTF8&qid=1468308342&sr=8-3&keywords=hwychang+moon



I hope you will find these two books interesting and I also welcome any
collaboration with you on further research in these areas.



All the best,

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Hwy-Chang Moon
Professor of International Business Strategy & Competitiveness
Graduate School of International Studies
Seoul National University
Seoul 08826, Korea
02-880-8518
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