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Dear colleagues,


Palgrave MacMillan is offering a time limited (until 30th June) special discount (30%) with the attached flayer for our book: The Source of Innovation in China.

Yingying Zhang and Yu Zhou, "The Source of Innovation in China, Highly Innovative Systems", Palgrave MacMillan. 

I attach the information of the book in the below, and more can be found on the website:  http://www.palgrave.com/la/book/9781137335050

I hope you like the book. 

Best regards,

Yingying Zhang
Associate Professor of International Business
CUNEF, Comlutense University pf China

Co-Editor
Palgrave Studies in Chinese Management

Secretary-Treasurer
Women in the Academy of International Business 

www.palgrave.com
Given the most popular understanding of Chinese comparative advantage is their low labour cost, The Source of Innovation in China argues the fundamental...
Prefaced by Richard Freeman, Harvard University

Endorsed by Eugenio Bregolat, Former Ambassor of Spain to China and author of "The Second Revolution in China"
                 Henry Etzkowitz, President of the Triple Helix Association (THA), Visiting Professor at London University and Edinburgh University 
                 and Chunyan Zhou, Editor for Journal of Knowledge-based Innovation in China (2011-2013)

About the book
This book discusses the rise of innovation in China and its source for this rapid increasing innovative capability. Focusing on the enterprises' innovation performance, not only technological innovation, but also process and strategy innovation is further debated surrounding the issue. The authors propose a high innovation system for an effective innovation performance in China. After an overview of the competitive advantages of Chinese enterprises based on low cost or on innovation, the book distinguishes different characteristics of Chinese innovation from the angle of organizational innovation type, ambidextrous effects and dynamic perspective of Chinese traditional culture, network-based innovation system, and the organizational innovative human system before discussing the challenges that Chinese enterprises face when they multinationalize overseas. Contrasting popular understanding of Chinese competitive advantages based on low labour, the authors highlight rising power of Chinese high performers in terms of innovation capability. Chinese enterprises' cases are employed for example illustration.

‘“After a glorious past of innovation second to none, China lost the train of the Industrial Revolution and had to pay dearly with the "century of humiliation". The lesson has been learned. One of the key factors of China´s galloping economic development of the last third of a century is the leadership's obsession with science, technology and education. Deng Xiaoping considered technology the main factor of production. Besides, China knows that to escape the "middle income trap" it has to move towards a knowledge economy. Against conventional wisdom, Yingying Zhang and Yu Zhou show that it is innovation, along with low-cost, that underpins China´s economic development. They define the sources and strategic focus of Chinese innovation, and emphasize the relevance of cultural factors. The speed of China´s catching-up in science and technology will determine the pace of its economic growth, of its penetration of international markets and of its transformation into a true great power.’ 
- Eugenio Bregolat, Former Ambassador of Spain in China and Author of The Second Revolution in China

CONTENTS
1. The Rise of China: Innovation or Cost Leader
2. Chinese Innovation in Product, Process and Strategy 
3. Chinese Culture and Value: Enhancing or Impeding Innovation?
4. Network-based Innovation in China: Typology Along with Economic Evolution 
5. People-centric Innovation: Strategic HR Management and Innovation 
6. Innovation Challenge when Multinationalizing: The Source for Innovation

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