AIB US Southeast Annual Conference


Two FREE Methodology Seminars!


Dear Colleagues, 


We are pleased to announce that Carol Haney from the survey research giant Qualtrics will provide her expertise regarding Online Survey Research.  Having worked at SPSS and currently at Qualtrics, Carol is highly qualified to answer questions regarding online survey research and analysis.  Two sessions will be offered FREE to conference participants; however, due to space limitaitons, please reserve your seat for the seminars on the 2016 AIBSE conference registration form

·  Introduction to Online Survey Methodology.  This seminar/workshop is aimed at researchers new to online survey research or needing a refresher course.

·  Advanced Online Survey Methodology. This seminar/workshop is aimed at researchers who are looking to solve common issues faced in online survey research and up to date solutions.

In addition, for those who have specific questions that are not answered during the seminar/workshops and the included Q&A,  Carol will make herself available to meet in small group or individual meetings.

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Presenter Bio
Carol Haney has been in market and social (government) research for a little over 20 years. Her principal research areas are online quantitative research and textual analysis, specifically with social media data, and was a co-author of multiple chapters in Social Media, Sociality, and Survey Research, published by Wiley in 2013. Carol currently leads all the formative research for the CDC’s anti-smoking ads (the hard-hitting ones you see on TV). Carol has worked for full-service market research agencies Harris Interactive and TNS Global and social research organization NORC as well as for SPSS (as part of the team that created the Dimensions product line).

Her technical skillset is focused on quantitative data collection and analysis. For government and academic clients, she is certified in human subjects research through the University of Miami’s Collaborative Institutional Training Initiative (CITI). Carol has worked across solutions such as concept and ad testing, market strategy, brand communications, product and service innovation, performance measurement, and stakeholder relationships.


2016 Conference Links:
SUBMIT A PAPER - - (Deadline JUNE 1, 2016)

Stanford A. Westjohn, Ph.D.
Associate Professor of Marketing & International Business
The University of Toledo | College of Business and Innovation

Executive Board Member
AIB-Southeast -
Annual Conference - Royal Caribbean Cruise (Tampa-Cozumel-Tampa),
November 10-14, 2016
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