China Marketing International Conference 2016
Marketing theory and Practice in Mobile Internet
Call for Papers
8 - 11 July, 2016
Qingdao · China
Submission Deadline: 30 APRIL, 2016
www.cnmkt.org

Organizers
City University of Hong Kong
China University of Petroleum
University of California, Riverside
University of Illinois at Urbana-Champaign
Supporters:
Asian Business Association
Steering Committee of Business Administration Teaching in Colleges and Universities of Ministry of Education

Conference Chairs

Paper Tracks
1. Behavioral Modeling and Business Decision Making
Track Chair: Haitao Cui, Associate Professor, University of Minnesota.
2. Big Data Marketing
Track Chair: Tung-lung Steven Chang, Professor, Long Island University.
3. Brand Management
Track Chair: Yoshiko DeMotta, Assistant Professor, Fairleigh Dickinson University.
4. Consumer Behavior
Track Chairs: Thomas Kramer, Associate Professor, University of California, Riverside; Xiang Fang, Associate Professor, Oklahoma State University.
5. Cross-cultural and International Marketing
Track Chair: Mike Chen-ho Chao, Associate Professor, William Paterson University of New Jersey.
6. E-Marketing
Track Chair: Qing Wang, Professor, University of Warwick.
7. Logistics and Supply Chain Management
Track Chair：Xiao Huang, Associate Professor, Concordia University.
8. Marketing Strategy
Track Chair: Andreas F. Grein, Professor, The City University of New York.
9. Nonprofit Marketing
Track Chairs: Yanan Wang, Associate professor, Bishop’s University; Jonathan Deschenes, Associate professor, HEC Montréal.
10. Service Marketing
Track Chairs: Sijun Wang, Professor, Loyola Marymount University; Yeqing Bao, Professor, University of Alabama in Huntsville.
Important Dates