Title and
authors
|
Standardisation vs. adaption: a conjoint experiment on the
influence of psychic, cultural and geographical distance on international
marketing mix decisions
Sascha Kraus;
Fabian Meier; Felix Eggers; Ricarda B. Bouncken; Felix Schuessler
DOI: 10.1504/EJIM.2016.074468
|
Putting assumptions into words: money and work beliefs and
legitimacy of entrepreneurship in Russia
Irina
Petrovskaya; Sergey Zaverskiy; Elena Kiseleva
DOI: 10.1504/EJIM.2016.074470
|
Internationalisation of born globals: the role of strategic
alliances
Mário
Franco; Heiko Haase
DOI: 10.1504/EJIM.2016.074471
|
Firm ownership and internationalisation: is it context that
really matters?
Antonio Majocchi; Vincenza Odorici; Manuela
Presutti
DOI: 10.1504/EJIM.2016.074472
|
Attitude and its role in SME internationalisation: why do
firms commit to advanced foreign market entry modes?
Richard
Game; Gerhard Apfelthaler
DOI: 10.1504/EJIM.2016.074473
|