Greetings,

Another winter workshop for farmers interested in selling to institutional and wholesale markets is coming up in Lansing! Please see details and register at the link below.

Breaking Into Institutional & Wholesale Markets Workshop

Friday, March 18, 2016 from 1:00 – 3:00 pm

Allen Market Place, 1611 E Kalamazoo St. in Lansing, MI 48912

Institutional and wholesale markets can be a key component of a successful farm business and an important part of a plan to expand. At this workshop you’ll learn from Michigan farmers and a food hub staff member with experience selling to institutions and wholesale markets about how to best present yourself and your business, quality standards buyers are likely to expect, products of interest, and how to price your products.

This workshop is free to attend! Please register here to attend.

Presenters:

• Mark Kastner, Hillcrest Farms
• John McCarthy, Allen Market Place
• Erin Caudell, Flint Ingredient Farm & Hoophouses for Health
• Colleen Matts, Farm to Institution Specialist at CRFS and co-lead of the Michigan Farm to Institution Network (MFIN)

This workshop is hosted by the Allen Market Place, Michigan Farm to Institution Network, the Michigan Farmers Market Association and MSU CRFS.

Colleen Matts

Farm to Institution Specialist | Michigan Lead for National Farm to School Network

Center for Regional Food Systems | Michigan State University

480 Wilson Rd | Rm 311C Natural Resources Building | East Lansing, MI 48824

(p) 517.432.0310

www.foodsystems.msu.edu | www.mifarmtoschool.msu.edu