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*Call for Papers*

*JOURNAL of WORLD BUSINESS Special Issue on*



*Human Rights and the Multinational Enterprise*

*Deadline for submission: September 30, 2016*

*Submissions open: September 1, 2016*



*GUEST EDITORS*

*Elisa Giuliani, *University of Pisa, Italy

*Grazia D. Santangelo, *University of Catania, Italy

*Florian Wettstein*, University of St. Gallen, Switzerland



*SUPERVISING EDITOR*

*Günter** K. Stahl, *Vienna University of Economics and Business



The 1948 Universal Declaration of Human Rights and subsequent treaties
define human rights as *inalienable fundamental rights to which a person is
inherently entitled simply because she or he is a human being*. More
recently, the 2015 United Nations (UN) Sustainable Development Goals and
the 2011 UN Guiding Principles on Business and Human Rights contribute to
the promotion of the human rights agenda in the business sector. The UN
initiatives add to a number of other initiatives, e.g., by the Organization
for Economic Co-operation and Development (OECD) and the International
Labor Organization (ILO) to actively promote various ‘soft-law’
interventions designed to reduce corporate wrongdoing.



These initiatives have promoted rising awareness regarding the human rights
conduct of Multinational Enterprises (MNEs) and other business actors,
which global (social) media and global activist groups contribute to
amplify. The rising awareness and expectations regarding corporate human
rights conduct poses new and important challenges to MNEs operating in
multiple environments with varying legitimacy requirements (Kostova and
Zaheer, 1999), and dealing with human rights is rapidly becoming the new
frontier of corporate social responsibility (CSR). Still, multinationals
adopt very diverse approaches and strategies to cope with human rights
issues. Unilever has recently issued its first Human Rights Report inspired
by the idea that “business can only flourish in societies in which human
rights are respected, upheld and advanced” (Paul Polman, Unilever CEO).
Likewise, Nestlé CEO Paul Bulcke, in his keynote speech at the 2014 UN
Forum on Business and Human Rights, in Geneva, declared that "human rights
is about doing, is about how we behave – every day, everywhere”. Such
initiatives seem to suggest that MNEs progressively speak the human rights
language and human rights issues are becoming central to MNEs’ CSR agenda.
At the same time, infringements on human rights by large MNEs remain
prevalent. This has been the case, among many others, of the Apple-Foxconn
labor rights scandal denounced in the New York Times in 2012, and the
infringement of the rights of indigenous communities by the Brazilian
mining multinational, Vale, in connection to the Belo Horizonte Dam project.



These contrasting conducts are still poorly understood, and call for a
deeper investigation into how MNEs deal with human rights when designing
their strategies, operations and organization in multiple institutional,
cultural and legal environments, as well as on the drivers of MNEs’ human
right conduct and on the effects of such a conduct on corporate
competitiveness.



While there is a lively and established scholarly debate on business and
human rights, research in international management and international
business has not picked up systematically on the subject as of yet. Rather,
it has focused more narrowly on related topics such as corporate
corruption, or more broadly on CSR strategies and MNEs’ environmental conduct
(Cuervo-Cazurra, 2006; Rabbiosi and Santangelo 2014; Van Tulder and Kolk,
2001; Kolk, 2010; Zheng, Luo and Maksimov, 2015). As a result, to date our
knowledge on MNEs’ human rights conduct is mainly derived from other
fields, such as international law, political science and international
relations (for a review see Giuliani and Macchi, 2014), and from business
ethics (Doh, Husted, Matten and Santoro, 2010; Arnold 2010; Wettstein
2012). However, we still lack a full understanding of MNEs’ human rights
conduct in connection with traditional international management and
international business issues. For example, questions about the role played
by individuals in key organizational positions (e.g. expatriates and
inpatriates) in determining MNEs’ human right conduct, as well as questions
about how headquarters (HQ)-subsidiary relationships influence the
decision-making process around human rights issues, are largely
under-investigated. So are questions connected to MNEs’ human rights
conduct in relation to the liability of foreignness and country of origin
disadvantage. At the same time, there is very little theory development and
empirical evidence on the efficacy of MNEs’ CSR strategies for
substantially enhancing the promotion of human rights both at home and in
the host countries. For example, although there is a growing body of
research examining how MNEs respond to the dual pressures of global
integration and local responsiveness with regard to CSR and ethics (e.g.,
Husted & Allen, 2006; Muller, 2006; Miska, Witt, & Stahl, forthcoming),
little is known about the conditions promoting a transnational
approach to human
rights that recognizes “both universal moral limits and the ability of
communities to set moral standards of their own” (Donaldson & Dunfee, 1999:
50). Our knowledge on the influence of the home, host and meta-environment
on MNEs’ human rights conduct remains scant. More theoretical and empirical
analyses are needed to investigate whether MNEs respecting and promoting
human rights outperform competitors that are less caring. Finally, we still
need to learn about lobbying strategies and business-government
interactions of MNEs in connection to human rights as well as on the effect
of current and planned transnational initiatives to regulate human right
conduct across borders.



This special issue intends to address these gaps by serving three
objectives. First, the special issue aims to build an international
management and international business theoretical perspective on the topic
by promoting cross-disciplinary research on MNEs and human rights, and by
taking stock of extant knowledge. Second, the special issue aims to
encourage research proposing conceptual frameworks and theoretical
perspectives useful to understand drivers and effects of MNEs’ human rights
conduct, as well as to develop effective managerial implications and
suggestions for policy-making. A third aim of the special issue is to start
drafting a research agenda on MNEs and human rights that international
management and international business scholars can further develop in the
forthcoming years.



The special issue solicits both theoretical and empirical contributions,
which draw on different research streams and disciplines, including
international management, international business, business ethics,
international law, political science and business and human rights.
Methodologically, the issue welcomes qualitative, quantitative, and
mixed-method research approaches. It is expected that empirical studies
explicitly contribute to set a theoretical agenda. In particular, we
welcome submissions addressing, among others, questions related to the
factors that influence MNE human rights conduct, and on the effects of MNE
human rights conducts, as elaborated below:



*Drivers of MNE human rights conduct*

-       *The role of expatriates and inpatriates in promoting the cause of
human rights in foreign subsidiaries*. Under what conditions do expatriates
promote a universal *versus* a relativistic perspective on human rights?

-       *Embedding human rights in corporate culture*. How can respect for
human rights become embedded as part of a corporation's culture, identity,
and character? How can corporations change their own internal compass to
infuse respect for human rights as part of corporate objectives and
missions?

-       *MNEs’ human rights conduct and transfer of good human rights
practices within the multinational network*. Does the adoption of
international codes of conduct and/or other principle-based initiatives (UN
Global Compact, OECD Guidelines) by HQs ensure human rights respect and
promotion also by foreign subsidiaries?  How do HQs strategically transfer
good human rights practices to foreign subsidiaries?

-       *MNE’s human rights conduct across different institutional
environments.* Why and under what circumstances do MNEs infringe on the
human rights of home or host country’s stakeholders? In what way do
institutional, cultural and legal differences between home and host
environments facilitate or prevent such violations in one or both
environments? To what extent do MNEs play opportunistically and exploit
different institutional, cultural and legal environments by lowering their
human rights standards? Will such opportunistic strategies remain viable
given the rising global awareness of human rights?

-       *Liability of foreignness and human rights*. The need to overcome
the liability of foreignness may pose strategic choices, potentially
conflicting with human rights promotion and respect in foreign countries.
How does MNEs’ liability of foreignness influence the human rights conduct
of foreign subsidiaries?

-       *Country of origin and human rights*. MNEs originating from
institutionally weak countries face the double challenge of overcoming
preconceptions about their country of origin reputation in relation to
human rights and adjusting to more institutionally demanding host
countries. In such contexts, do Non-Governmental Organizations (NGOs) and
global activist groups play a role in mitigating these firms’ liabilities?
What strategies do MNEs enact to align with most demanding institutional
environments?

-       *CSR and human rights*. Can MNEs promote business conduct, which is
respectful of human rights in multiple legal and institutional settings
through a single CSR strategy? How does the adoption of different CSR
strategies (e.g., global, local or transnational CSR strategies) influence
MNEs’ human rights conduct across different institutional environments?

-       *Market competition and human rights*. Does a strong home or host
market competition encourage respect or infringements of human rights by
MNEs?

-       *Differentials in human rights conduct across different types of
MNEs*. Do state-owned and private MNEs show different human rights conduct
in different institutional contexts? Does the human rights conduct of
advanced country MNEs differ from that of emerging country MNEs?

-       *Implications of current business and human rights policy debates
for multinational business.* Current discussions on a potential
international treaty for business and human rights may influence MNEs’
process of implementation of the UN Guiding Principles. What are the
implications of such a scenario for the human rights conduct of MNEs, and
for Governments?





*Effects of MNEs human rights conduct*

*Effects of MNEs human rights conduct*

-       *Effects of infringements of human rights*. What are the
consequences of MNEs’ infringements of human rights for their
competitiveness, and how does such a behavior affect MNEs relationships
with key home and host country stakeholders (e.g. consumers, indigenous
communities, local NGOs and government) as well as with stakeholders in the
meta-environment (e.g. global NGOs and (social) media)? Does harmful human
rights conduct by the managers in one subsidiary affect the value,
reputation or profitability of other subsidiaries and of the HQ?

-       *Political and sub-political activity and strategies of MNEs in
relation to human rights*. How do human rights factor into lobbying
strategies and other business-government interactions of MNEs both in home
and host countries? How are multi-stakeholder initiatives in the human
rights realm transforming MNE’s business outlook and strategies? How are
the ‘leaders’ in regard to MNE human rights conduct influencing and
changing the political context in which they operate?

-      *Empirical research on the uptake and impact of the UN Guiding
Principles*. How successful are the Guiding Principles in catalyzing change
in multinational companies and in improving the situation on the ground for
the victims of corporate human rights abuse?



*Submission process*

Authors should submit their manuscripts no later than submission deadline
online via the *Journal of World Business *EES submission system at
http://ees.elsevier.com/jwb. To ensure that all manuscripts are correctly
identified for consideration for this Special Issue, it is important that
authors select ‘SI: MNEs and Human rights’ when they reach the “Article
Type” step in the submission process. Manuscripts should be prepared in
accordance with the *Journal of World Business *Guide for Authors available
on the journal web page. All submitted manuscripts will be subject to *the
Journal of World Busines*s’s blind review process.



*Questions about the Special Issue may be directed to the guest editors or
supervising editor:*

·       Elisa Giuliani, University of Pisa, Italy ([log in to unmask])

·       Grazia D. Santangelo, University of Catania, Italy ([log in to unmask]
)

·       Florian Wettstein, University of St. Gallen, Switzerland (
[log in to unmask])

·       Günter Stahl,  Vienna University of Economics and Business (
[log in to unmask])]



*References*

Arnold, D. (2010). Transnational Corporations and the Duty to Respect Basic
Human Rights. *Business Ethics Quarterly* 20(3), 371-399.

Cuervo-Cazurra, A. (2006). Who Cares about Corruption? *Journal of
International Business Studies*, 37(6): 807-822

Doh, J., Husted, B. W., Matten, D., & Santoro, M. (2010). Ahoy there!
Toward greater congruence and synergy between international business and
business ethics theory and research. *Business Ethics Quarterly*, 20(3):
481-502.

Donaldson, T., & Dunfee, T. W. (1999). When ethics travel: The promises and
peril of global business ethics. *California Management Review*, 41(4):
45-63.

Muller, A. (2006). Global versus local CSR strategies. *European Management
Journal*, 24(2): 189–198.

Giuliani, E., Macchi, C. (2014). Multinational Corporations' Economic and
Human Rights Impacts on Developing Countries: A Review and Research
Agenda. *Cambridge
Journal of Economics*, 38(2): 479-517.

Husted, B. W., & Allen, D. B. (2006). Corporate social responsibility in
the multinational enterprise: strategic and institutional approaches. *Journal
of International Business Studies*, 37(6): 838–849.

Kolk, A. (2010). Trajectories of sustainability reporting by MNCs. *Journal
of World Business*, 45 (4): 367-374.

Kostova, T., Zaheer, S. (1999). Organizational legitimacy under conditions
of complexity: the case of the multinational enterprise. *Academy of
Management Review*. 24(1): 64-81.

Miska, C., Witt, M.A., & Stahl, G.K. (forthcoming). CSR strategies of
Chinese multinational enterprises: Drivers of global CSR integration and
local CSR responsiveness. *Business Ethics Quarterly*.

Rabbiosi, L., Santangelo, G. D. (2014) When in Rome, do as the Romans do:
Subsidiary Autonomy as a Response to Corruption Distance. *Academy of
Management Proceedings*, 2014, 1: 13763.

Van Tulder R., Kolk A., (2001) Multinationality and Corporate Ethics: Codes
of Conduct in the Sporting Goods Industry, *Journal of International
Business Studies*, 32 (2): 267–283.

Wettstein, F. (2012). CSR and the debate on business and human rights:
Bridging the great divide. *Business Ethics Quarterly*, 22(4): 739-770.



Professor Grazia Santangelo
Jean Monnet Chair International Business for European Union (IB4EU)
Department of Political and Social Science
University of Catania
Via Vittorio Emanuele II, 8
95131 Catania
ITALY
http://www.dsps.unict.it/content/scheda-docente?cf=U05UR1pENzNBNDlHMzcxSA==


<http://www.dsps.unict.it/IB4EU/en>

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