Drawing on over 25 years of experience across more than 80 countries, WDI Vice President and Ross School Faculty memberTed London'slatest book offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich Base of the Pyramid (BoP).
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"This book is a highly practical account, based on deep insights, of how to address one of the biggest business and humanitarian issues -- and opportunities -- of our age: serving the needs of the base of the pyramid. One of the most convincing accounts yet of the role BoP enterprises play in poverty alleviation." --Paul Polman, CEO, Unilever
