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Dear Colleagues, I'm excited to announce the publication of my book* The Base of the Pyramid Promise *(Stanford University Press). Please see more information below. Best regards, Ted [image: https://gallery.mailchimp.com/03bb2e72e450fea72c4715ae6/images/4732e7d4-09a7-4a26-a50a-5588f402fdbc.png] <http://globalens.us1.list-manage.com/track/click?u=03bb2e72e450fea72c4715ae6&id=9052970a81&e=fa305f7729> *Just Released by Ted London:* *The Base of the Pyramid Promise: Building Businesses with Impact and Scale <http://globalens.us1.list-manage.com/track/click?u=03bb2e72e450fea72c4715ae6&id=db16f912ee&e=fa305f7729>* Drawing on over 25 years of experience across more than 80 countries, WDI Vice President and Ross School Faculty member *Ted London's* <http://globalens.us1.list-manage.com/track/click?u=03bb2e72e450fea72c4715ae6&id=6f2a9305b8&e=fa305f7729> latest book offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich Base of the Pyramid (BoP). *Learn More* <http://globalens.us1.list-manage.com/track/click?u=03bb2e72e450fea72c4715ae6&id=e6a41944f1&e=fa305f7729> *View Video* <http://globalens.us1.list-manage.com/track/click?u=03bb2e72e450fea72c4715ae6&id=bc5663f841&e=fa305f7729> *[image: https://gallery.mailchimp.com/03bb2e72e450fea72c4715ae6/images/f7e760c6-19ce-419c-9af3-96497bb29d97.jpg]* <http://globalens.us1.list-manage.com/track/click?u=03bb2e72e450fea72c4715ae6&id=45b11eb485&e=fa305f7729> *"This book is a highly practical account, based on deep insights, of how to address one of the biggest business and humanitarian issues -- and opportunities -- of our age: serving the needs of the base of the pyramid. One of the most convincing accounts yet of the role BoP enterprises play in poverty alleviation." --* *Paul Polman, CEO, Unilever * *------------------------------* *For 20% off, use code LONDON. <http://globalens.us1.list-manage.com/track/click?u=03bb2e72e450fea72c4715ae6&id=103f58ca8e&e=fa305f7729>* *Copyright © 2016 The William Davidson Institute at the University of Michigan, All rights reserved.* You are receiving this email because of your interest in private sector solutions in emerging markets. *Our mailing address is:* The William Davidson Institute at the University of Michigan Suite B - 3000 24 Frank Lloyd Wright Dr. Ann Arbor, MI 48106 Add us to your address book <http://globalens.us1.list-manage2.com/vcard?u=03bb2e72e450fea72c4715ae6&id=bcb5c5e637> [image: http://globalens.us1.list-manage.com/track/open.php?u=03bb2e72e450fea72c4715ae6&id=452dd70412&e=fa305f7729] ____ AIB-L is brought to you by the Academy of International Business. For information: http://aib.msu.edu/community/aib-l.asp To post message: [log in to unmask] For assistance: [log in to unmask] AIB-L is a moderated list.