Journal of Euromarketing (JEM)
Volume 24, Numbers 2-3, 2015
ISSN: 1049-6483 print / 1528-6967 online 

-- Erdener Kaynak

The Synergy in Green Persuasion, Green Celebrity Endorsers in Green Advertising: A Study of
Brand Endorser Congruence Effects in Green Advertising
-- Juliana Blasche and Paul Edwin Ketelaar

Effect of Consumer Brand Equity on Purchase Intention: Considering Socioeconomic Status and
Gender as Moderating Effects
-- Gokhan Aydin and Burc Ulengin

The Impact of Country-of-Origin and Ethnocentrism: An Experimental Study of Consumer Taste 
Preferences for Soft Drinks at a Cross-Cultural Level
-- Talha D. Harcar and Erdener Kaynak

Marketing Communications Based on a Uses and Gratifications Approach: Serving the Information 
Interests of Stakeholders Groups
-- Paul Edwin Ketelaar

Competence Branding: A Strategic Differentiation Approach for Business Organizations
-- Olutayo Otubanjo, Olusanmi C. Amujo, and Lloydon B. Alleyne

Negotiation for Purchasing Professionals, by Jonathan O'Brien, Kogan Page, London, United Kingdom, 
2013, 353 pages, ISBN: 978-0-7494-6771-5, List Price: 29.99 Sterling Pounds (Soft Cover)  
-- Claude Cellich

Journal of Euromarketing (JEM)
Volume 24, Number 4, 2015
ISSN: 1049-6483 print / 1528-6967 online  

-- Erdener Kaynak

The Internationalization of Polish Firms: An Empirical Investigation of the M-P Relationship
-- Grzegory Karasiewicz and Jan Nowak

Price Discount Depth Effect on Perceived Value of Hedonic and Utilitarian Services: A Congruity
Theory Approach
-- Kalender Ozcan Atilgan and Ali Kara

Do Globalization and Income Affect Consumption through Quality of Life? An Exploration in Emerging 
-- A.N.M. Waheeduzzaman

The Art of Negotiation-How to Improvise Agreement in a Chaotic World, by Michael Wheeler, Simon& Schuster, 
New York, NY, 2013, 303 pages, ISBN: 978-1-4516-9042-2, List Price: $26.00 (Hard Cover)
-- Claude Cellich
Dr. Erdener Kaynak
Professor, Marketing
Editor-in-Chief, Journal of Euromarketing (JEM)

School of Business Administration, Pennsylvania State University at Harrisburg, 777 West Harrisburg Pike,
Middletown, Pennsylvania 17057, USA, Tel: 717-948-6343 or 717-566-3054  E-mail: [log in to unmask] or [log in to unmask]  

Our forthcoming 25th Silver Anniversary World Business Congress of the International Management Development
Association (IMDA) will be held in London, United Kingdom from June 15th through 19th, 2016 in cooperation
with Kingston University London. For further information, please visit 

AIB-L is brought to you by the Academy of International Business.
For information:
To post message: [log in to unmask]
For assistance:  [log in to unmask]
AIB-L is a moderated list.