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Call for Chapters
Editors
Alessandra Vecchi: London College of Fashion, London, U.K.
Call for Chapters
1st Proposal submission deadline: November 15, 2015
Final proposal submission deadline: January 30, 2016
Full Chapters due: March 30, 2016
Introduction
The Book of Advanced Fashion Technology and Operations Management
provides an edited collection of chapters on both the deployment and the adoption of Fashion Technology. Providing relevant and current research, this publication would be useful for academics, researchers, scholars, and practitioners interested in improving
their understanding of Operations Management within the context of the Digital Age in an highly volatile and creative environment such as the fashion industry.
Fashion Technology is a multi-faceted discipline that within the context of the Digital Age finds itself at the intersection of the following related fields: Fashion Entrepreneurship, Operations Management, Fashion
Marketing and International Business. Normally these fields constitute sparse bodies of knowledge within Fashion Technology, however because of the heightened complexity of the current business environment they are becoming more and more complementary. As
such, they could provide a fuller understanding of both Fashion Technology’s deployment and adoption as well as their most recent dynamics.
Objective
·
This book looks to discuss Fashion Technology research in the following related fields: Operations Management, Fashion Entrepreneurship, Fashion Marketing and International Business. The book covers various sub-themes including
fashion technology and the development of new business models, marketing practices in a digital age, 3D fashion visualization and identity, delivering rich customers experiences online and offline, design, innovation and collaboration in the digital age, fashion
blog's engagement, fusion of bespoke and virtual, fashion entrepreneurship in the era of crowd-funding, social media strategies (co-design and branding) , digital technology and fashion meta-data to improve online shopping experiences, managing product development
in the digital age, multi-sensory fashion retail, cross-cultural differences in online shopping behaviour, the tension between competing needs - personalisation vs privacy issues, omnichannel fashion retail (channel integration multi-, omni-, cross-channel,
click and collect), “tech-couturism”, enhancing brand heritage in the digital age, online luxury, augmented reality, technology in store and the future of fashion retail, web-atmospherics, the impact of mobile technologies on the fashion industry, fashion
supply chain redesign.
Target Audience
The target audience of the book will be a vast array of fashion management practitioners, academics and researchers who have a keen interest in the ever-changing dynamics of the fashion industry. The book would
also be suitable to be used as a teaching aid in a variety of courses in different disciplines both at undergraduate and postgraduate level.
Recommended topics
Chapters adopting a case-study approach are sought dealings with the following issues:
·
Fashion technology and the development of new business models
·
Marketing practices in a digital age
·
3D Fashion visualization and identity
·
Delivering rich customers experiences online and offline
·
Design, innovation and collaboration in the digital age
·
Fashion blog's engagement
·
Fusion of bespoke and virtual
·
Fashion entrepreneurship in the era of crowd-funding
·
Social media strategies (co-design and branding)
·
Digital technology and fashion meta-data to improve online shopping experiences
·
Managing product development in the digital age
·
Multi-sensory fashion retail
·
Cross-cultural differences in online shopping behaviour
·
The tension between competing needs - Personalisation vs Privacy issues
·
Omnichannel fashion retail (channel integration multi-, omni-, cross-channel, click and collect)
·
Tech-Couturism
·
Enhancing brand heritage in the digital age
·
Online luxury
·
Augmented reality, technology in store and the future of fashion retail
·
Web-atmospherics
·
The impact of mobile technologies on the fashion industry
·
Fashion supply chain redesign
Submission Procedure
Both researchers and practitioners are invited to submit a 3 page chapter proposal clearly explaining the mission and concerns of their proposed chapter by December 15th, 2015. Submissions should be
made through the weblink at the bottom of this page. Authors of accepted proposals will be notified by February 5, 2016 about the status of their proposals and sent chapter outlines. Full chapters are expected to be submitted by March 30, 2016. All submitted
chapters will be reviewed on a double-blind review basis. Please note that contributors may also be requested to serve as reviewers for the research handbook.
Publisher
This book is scheduled to be published by IGI global (formerly Idea Group Inc.) Publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference”, “Business
Science Reference” and “Engineering Science Reference” imprints. For additional information regarding the publisher, please visit
www.igi-global.com . This publication is anticipated to be released in 2016.
Important Dates :
December 15, 2015: Proposal Submission Deadline
February 5, 2016: Notification of accepted proposals
March 30, 2016: Full Chapter Submission
May 30, 2016: Review Results to Authors
June 30, 2016: Revised Chapter Submission
July 15, 2016: Final Acceptance Notifications
Inquiries
Dr. Alessandra Vecchi
London College of Fashion, University of London Arts, U.K.
Tel: +39 338 9418941
Email:
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Dr. Alessandra Vecchi
Assistant Professor/Researcher
Dept. of Management
Capo di Lucca 34
40126 Bologna
Italy