The contents of the latest issue of:
International Journal of E-Services and Mobile Applications (IJESMA)
Special Issue on eHealth
Volume 7, Issue 4, July - October 2015
Published: Quarterly in Print and Electronically
ISSN: 1941-627X; EISSN: 1941-6288;
Published by IGI Global Publishing, Hershey, USA<>

Editor(s)-in-Chief: Morten Falch (Aalborg University, Denmark)
Note: There are no submission or acceptance fees for manuscripts submitted to the International Journal of E-Services and Mobile Applications (IJESMA). All manuscripts are accepted based on a double-blind peer review editorial process.
iv International Journal of E-Services and Mobile Applications, 7(4), iv-vi, October-December 2015
Copyright © 2015, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.

Guest editorial Preface

Raija Järvinen (Consumer Society Research Centre, University of Helsinki, Helsinki, Finland), Minna Kaarakainen (Department of Political and Economic Studies, University of Helsinki, Helsinki, Finland)

To obtain a copy of the entire article, click on the link below.


Service Characteristics in Transition: Influence of Transition from Traditional Health Services to e-Health Services in Service Characteristics<>

Raija Järvinen (Consumer Society Research Centre, University of Helsinki, Helsinki, Finland), Uolevi Lehtinen, (University of Tampere, Tampere, Finland)

The main objective of this article is to study the influence of transition in service characteristics. The transition occurs from traditional health services to e-health services. The theoretical roots of the article rely on service characteristics and new service development (NSD). Four empirical case examples serve as an exploratory examination of service characteristics in transition. In this examination, interpretative analysis and comparative methodology were used. The case examples show that the level of manifestation of service characteristics varies from service to service regardless of them being e-services or traditional services. In both traditional services and e-services process nature and non-ownership seem to be the most representative characteristics, but all the studied characteristics are important. Interaction and perishability seem to materialize much less in the connection of e-services than in the context of traditional services.

To obtain a copy of the entire article, click on the link below.


Customer Value Dimensions in E-Healthcare Services: Lessons from Finland<>

Kirsti Lindberg-Repo (Faculty of Business Studies and Marketing, University of Vaasa, Vaasa, Finland), Apramey Dube (Centre For Relationship Marketing and Service Management (CERS), Department of Marketing, Hanken School of Economics, Helsinki, Finland)

Healthcare services have been extensively researched for customer value creation activities. There has been, however, limited attention on the dimensions of customer value, as reported by customers themselves, in e-healthcare services. The purpose of this paper is to investigate customer value dimensions in which customers experience e-healthcare services. Narrative techniques were used to investigate customer experiences of e-healthcare services offered by eight private Finnish providers. The findings show that customers evaluate e-healthcare services in four value dimensions: 1) The outcome of e-healthcare service ('What'), 2) The process of e-healthcare service ('How'), 3) The responsiveness and temporal aspect of e-healthcare service ('When'), and, 4) The location of e-healthcare service provision ('Where'). The value dimensions reflect customer expectations that service providers can fulfill for improved customer value creation. To the best of the authors' knowledge, this study is one of the first researches to investigate customer value dimensions in e-healthcare services in Finland.

To obtain a copy of the entire article, click on the link below.

To read a PDF sample of this article, click on the link below.


eHealth Service Modeling for Developing Country: A Case of Emergency Medical Service for Elderly in Asia

Vatcharapong Sukkird (Japan Advanced Institute of Science and Technology, Nomi, Japan & Sirindhorn International Institute of Technology, Thammasat University, Bangkok, Thailand) and Kunio Shirahada (School of Knowledge Science, Japan Advanced Institute of Science and Technology, Nomi, Japan)

Healthcare service is an essential mechanism for the well-being of the elderly from physical, social and mental health. Implications of mobile technology for Electronic healthcare (eHealth) are challenges in technological management and healthcare market for developing countries. eHealth support trends of the aging population in Asia that increase at an average to 30% in 2050.There is a need to identify and develop Emergency Medical Service (EMS) with electronic healthcare for elderly. This research is aimed to develop eHealth service model through mobile technology for developing countries to face with elderly patient demands in aging societies. The authors use systematic reviews to identify component of health situation and EMS from WHO. Then they develop the eHealth service model through mobile technology on basic of value co-creation concept with feasible applications. The findings show that eHealth is a significant service platform influencing effective in Demand increasing quality of service to elderly people. Mobile technologies in eHealth are key factors to increase quality of healthcare service to elderly people.

To obtain a copy of the entire article, click on the link below.


Activity of the Elderly in an Eight-Week Case Study: A Health Enchancing Tablet-Based Service

Reija Kuoremäki (Agora Center/Faculty of Sport and Health Sciences, University of Jyvaskyla, Jyvaskyla, Finland) and Marita Poskiparta (Faculty of Sport and Health Sciences, University of Jyvaskyla, Jyvaskyla, Finland)

This study explores the engagement of the elderly with a new health-enhancing mobile-optimised web-service: An eight-week case study was carried out. Participants of the study were elderly people: 45 females and 19 males with the average age of 72.3 (SD 5.2) years. Their baseline information and communication technology experiences were evaluated, the data of using each service component was saved to a server and the usability of the service was evaluated. The majority of the users remained active throughout the study. The most frequently used components in the study were memory puzzles and physical exercise. The usability of the components was correlated with the age of the participants. Their total activity was not correlated with the baseline technological activity or age. Inexperienced technology users might benefit from the service, which is easy to use and the contents of which are interesting. Their relatively short training may have a major positive influence on engagement to service use.

To obtain a copy of the entire article, click on the link below.

To read a PDF sample of this article, click on the link below.


Analysing E-Services and Mobile Applications with Companied Conjoint Analysis and fMRI Technique

Jarmo Heinonen (NeuroLab, Laurea University of Applied Sciences, Espoo, Finland & Advanced Magnetic Imaging Centre, Aalto University School of Science, Aalto, Finland)

Previous research has shown that neuromarketing and conjoint analysis have been used in many areas of consumer research, and to provide for further understanding of consumer behaviour. Together these two methods may reveal more information about hidden desires, expectations and restrains of consumers' brain. This paper attempts to examine these two research methods together as a companied analysis. More specifically this study utilizes fMRI and conjoint analysis as a tool for analysing consumer's preferences and decision making in e-health and ITC products. This paper provides theoretical background with short history of conjoint analysis and contributions for the audience of consumer research: 1. how conjoint evaluation models works; 2. different conjoint models; 3. counting attribute interactions in conjoint analysis; and 4. brain activation triggers in fMRI and connection to conjoint analysis. Researchers of consumer behaviour may learn a new method for understanding user´s preferences and decision making from e-services and mobile applications. E-services and mobile applications need to be successfully analysed for various marketing segments of new products. An application might appeal well to consumer, but what is known about the attributes that makes consumer act? The customer might orally request other than her brain will inform. Needs could be derived from product parts or attribute bundles of mobile applications. The knowledge will help the producer to target new applications to relevant marketing segments.

To obtain a copy of the entire article, click on the link below.

To read a PDF sample of this article, click on the link below.

For full copies of the above articles, check for this issue of the International Journal of E-Services and Mobile Applications (IJESMA) in your institution's library. This journal is also included in the IGI Global aggregated "InfoSci-Journals" database:<>.


Mission of IJESMA:

The International Journal of E-Services and Mobile Applications (IJESMA) promotes and publishes state-of-the art research regarding different issues in the production management, delivery and consumption of e-services, self services, and mobile communication including business-to-business, business-to-consumer, government-to-business, government-to-consumer, and consumer-to-consumer e-services relevant to the interest of professionals, academic educators, researchers, and industry consultants in the field.

Indices of IJESMA:

  *   ACM Digital Library
  *   Bacon's Media Directory
  *   Cabell's Directories
  *   DBLP
  *   GetCited
  *   Google Scholar
  *   INSPEC
  *   JournalTOCs
  *   Library & Information Science Abstracts (LISA)
  *   MediaFinder
  *   Norwegian Social Science Data Services (NSD)
  *   The Index of Information Systems Journals
  *   The Standard Periodical Directory
  *   Ulrich's Periodicals Directory

Coverage of IJESMA:

Topics to be discussed in this journal include (but are not limited to) the following:
*  Adoption and diffusion of e-services
*  Conceptual foundations and theoretical frameworks of e-services
*  E-banking
*  E-government
*  E-health
*  E-libraries
*  E-services and business models
*  E-services and competences
*  E-services and entrepreneurship
*  E-services and human resource management
*  E-services and innovation
*  E-services and knowledge management
*  E-services and marketing
*  E-services and security
*  E-services and strategies
*  Service science
*  Service systems
*  Servitization
*  Social media
*  Understanding services and e-services
*  Web-based portals offering different kind of services

Interested authors should consult the journal's manuscript submission guidelines<>

Morten Falch
Associate Professor, MSC Economics, PhD
Center for Communication, Media and Information technologies
Aalborg University Copenhagen
Frederikskaj 12, DK-2450 Copenhagen SV, Denmark
Phone: +45 9940 2517
E-mail: [log in to unmask]<mailto:[log in to unmask]>

Editor-In-Chief, International Journal of E-Services and Mobile

 [cid:[log in to unmask]]

AIB-L is brought to you by the Academy of International Business.
For information:
To post message: [log in to unmask]
For assistance:  [log in to unmask]
AIB-L is a moderated list.