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Dear Colleague, 

3rd International Conference on “International Marketing in Asia Pacific Issues and Challenges (ICIM) – 2015” is organized by GRD Institute of Management, GRD School Of Commerce and International Business, Dr.GRD College Of Science, India, in association with the universities from US & UK,  on 18th  & 19th  September at The Residency Hotel Coimbatore, India.

We invite papers for presentation and proposals for panel discussion related to the conference theme, "Globalization, Innovation, and Leadership", from scholars, business executives, professionals, and public policy makers. Every paper submitted should have a global /international orientation and must be scholarly in content. We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies. Manuscripts submitted must be complete papers. Accepted papers will be published in an "International Edited Book" with an ISBN & ISSN edited numbers.

 We particularly welcome papers related to the main theme on such topics as:

 International marketing

 Interactive marketing

 Consumer behavior

 Brand management

 Retail management

 Internet marketing


 Services marketing

 Industrial marketing

 Customer relationship management

 Neuro marketing

 Digital Marketing

 Business in transitional economies

 Comparative analysis of leadership styles

 Comparative studies of business law and taxation issues

 Corporate governance and leadership

 Cross-cultural/national consumer behavior

 Evolution and expansion of international marketing

 Innovations in financial services

 Innovations in operations management systems and technologies


 International logistics of supply and purchasing

 International marketing of services, tourism and hospitality management

 Joint ventures, co-operative ventures and wholly foreign-owned      Businesses.

 Management information systems/decision support systems in the global Marketplace.

 Management philosophy, culture, business ethics and education

 Regionalism and globalization

 Strategic alliances and international cooperation

 World markets and global competitive strategies

 Guidelines for Paper Submission:

Submit an electronic copy of the complete manuscript by 25th August 2015 to the Conference Chair. Unless specified below, guidelines and style for full paper preparation should follow those of the International Studies. Papers should be not more than 20 pages or 5,000 words in length, with an abstract of no more than 100 words. The Conference Chair must receive final revised manuscripts at the earliest. The author(s) must certify that the accepted paper is not copyrighted and has not been published elsewhere. Papers will be arranged for presentation and publication ONLY if at least one of the authors registers for the Conference by the registration deadline. An individual author may not appear on more than three papers.

Important Dates:

Conference Date : 18th & 19th  September 2015.

Registration deadline is 25th August 2015.

Submit an electronic copy of manuscript by 25th August 2015.


Acceptance notification will be sent three days after the submission.




Registration on or before 25.08.2015

Registration on or  after 25.08.2015

International delegates



Industry delegates

INR 5000

INR 6000


INR 3000

INR 4000

Full time Research Scholars

INR 2500

INR 3000

Drafts are to be drawn in favor of "The Convener, GRD School of Commerce and International Business", payable at Coimbatore.

Please visit our conference website providing more details about the ICIM 2015. The conference sessions will let you discuss with researchers, colleagues and friends from across the world. We request you to give wide publicity about the conference. Therefore, we request you to motivate your faculty members to contribute research papers for effective representation from your esteemed Institution in this prestigious International conference. 

Thanking you in anticipation of a favorable action in this regard.

Sincerely Yours,



Conference chair,


GRD Institute of Management,

Dr.GRD College of Science,

Civil Aerodrome Post,


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