Social science research offers insight into effectively communicating science. An empirical understanding of risk perception, the changing media landscape, and the influence of public engagement can help us build a better societal conversation about science and advance more scientifically based policy decisions. This session examines the dynamics of science communication and principles for engagement across the geoscience/society interface. It explores the need for communication frameworks that promote active public participation, expand the audience for science, and provide reference points among scientists, the media, policy-makers, and the lay public.